New Monroe Brakes Catalog Highlights Growth Of Brand's Friction Program

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New Monroe Brakes Catalog Highlights Growth Of Brand’s Friction Program

Counterman Staff
By Counterman Staff
Published:
Brand now offers high-quality friction solutions for most light- and medium-duty vehicle applications.

 

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MONROE, Mich. – Tenneco’s Monroe Brakes friction program continues to expand into additional product and application categories, as seen in the brand’s new master catalog featuring new friction product lines and several new part numbers for late-model applications.

121655MonroeBra_00000071001The 2013-2014 Monroe Brakes catalog highlights the continued expansion of the brand’s Total Solution line of ultra-premium brake pads, with coverage now reaching 97 percent of domestic and foreign nameplate applications. Monroe Total Solution pads are delivered complete with electronic wire wear sensors, noise elimination hardware, sensory locking plate (SLP) backing plates and many other ultra-premium features designed to help service providers complete more high-quality brake repairs every day, the company states. Monroe premium brake shoes include all pins and levers needed for each application.

Also featured in the new catalog are Monroe ProSolution brake pads and the all-new Monroe Severe Solution friction line for trucks, vans, buses and emergency vehicles.

The Monroe ProSolution line, offering up to 92 percent sales coverage for many wholesalers, features premium-technology brake pads offered at a mid-grade price. Many ProSolution pad sets also include noise elimination hardware.

New Monroe Severe Solution brake pads are the brand’s newest ultra-premium friction solution, with 88 part numbers offering exceptional quality and coverage for “severe-duty” applications, according to the company. Among the ultra-premium technologies featured in this line are the Monroe brand’s SLP backing plate that helps to enhance friction-pad-to-backing-plate retention in more severe braking environments.

Tenneco also offers a small accessory line of special-design foreign application electronic wire wear sensors that cannot be included in the pad set box. For most other applications, Monroe wire wear sensors are included in the box with Total Solution pad sets.

“Many shop owners and technicians have switched to Monroe Brakes because they understand that they can complete more high-quality brake jobs and attract new customers through our innovative technologies and value-added hardware kits and other components,” said Tom Connelly, Monroe Brakes national marketing and sales manager, Tenneco. “Our new catalog is another important benefit in terms of a single, ‘go-to’ resource for world-class friction products covering millions of vehicles.”

To learn more about Monroe Brakes products, contact your Monroe Brakes supplier or visit www.monroebrakes.com.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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