WIX Filters Joins SH Racing Rallycross As Primary Sponsor For Washington, D.C., Seattle Events

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WIX Filters Joins SH Racing Rallycross As Primary Sponsor For Washington, D.C., Seattle Events

Will run special livery and No. 75 to commemorate the 75th anniversary of WIX.

Counterman Staff
By Counterman Staff
Published:

DALLAS — SH Racing Rallycross is pleased to announce the addition of WIX Filters to its 2014 Red Bull Global Rallycross program with driver Nelson Piquet, Jr. WIX Filters will serve as a primary sponsor with a special livery debuting on June 21-22 in Washington, D.C. and running again in Seattle on September 26-27. To commemorate the 75th anniversary of WIX Filters in 2014, the SH Rallycross Ford Fiesta will switch to No. 75. Additionally, WIX Filters will have a full time presence on the SH Rallycross entry for the balance of the 2014 Red Bull Global Rallycross season.

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“WIX is looking forward to an action-packed season of Red Bull Global Rallycross with Nelson Piquet Jr.,” said Mike Harvey, brand manager for WIX Filters. “Rallycross racing is emerging as a thrilling motorsports series, making the No. 75 Ford Fiesta the perfect vehicle for WIX to highlight its 75th anniversary in 2014.”

Since 1939, WIX has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks and off-road equipment. WIX uses motorsports as a grueling testing ground for scenarios involving high temperatures, fluctuations in pressure and rapid breakdown of engine oil.

“What makes this partnership so special is that we use a WIX Filter in our Ford Fiesta ST,” stated Nelson Piquet Jr., driver for SH Rallycross. “WIX Filters is considered number one in motorsports and I am proud to represent the brand at every race, especially in Washington D.C. as they are the primary sponsor. I look forward to continuing the momentum that SH Rallycross has from the first two rounds and bringing home another medal for WIX!”

Two races into their debut season, SH Rallycross is already an X Games Medalist after capturing the bronze at X Games Austin two weeks ago. Piquet Jr. sits second in the Driver Championship following his fourth place finish at the season-opening round of Top Gear Festival Barbados and his third place at the X Games.

Red Bull Global Rallycross events are designed to produce the fastest and most exciting racing in all of motorsport. Tracks are between a half a mile and a mile in length, featuring a mixture of dirt, tarmac, and other obstacles. GRC vehicles are able to produce 600 horsepower, accelerate from 0-60 miles per hour in 1.9 seconds, withstand 70-foot jumps, and do not include traction control. Events include qualifying; heat races; a last-chance qualifier; and the final, where the winner is determined. Volkswagen Rallycross DC, the third round of the season, will be broadcast live Sunday, June 22 on NBC at 2 p.m. ET.

About SH Racing Rallycross

SH Racing Rallycross will compete in its debut season in Red Bull Global Rallycross in 2014. Led by team owner James "Sulli" Sullivan, the team will field a Ford Fiesta for Formula 1 and NASCAR veteran Nelson Piquet Jr. SH Racing, founded in 2010, also competes in the Verizon IndyCar Series as a partner in KVSH Racing.

About WIX Filters

Since 1939, Wix Filters has been an innovator in filtration products. WIX designs, manufactures and distributes products for automotive, diesel, agricultural, industrial and specialty filter markets. Its product line includes oil, air, cabin interior, fuel, coolant, transmission and hydraulic filters for automobiles, trucks, off-road equipment and manufacturing applications. For more information, visit www.wixfilters.com. Like us on Facebook at www.facebook.com/wixfilters, follow us on Twitter @WIXFilters and visit our YouTube page at youtube.com/TheWIXFilters.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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