Advance Auto Parts Enters Dallas Market With First Store In Garland

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Advance Auto Parts Enters Dallas Market With First Store In Garland

Store offers a wide range of parts, recognized national brands and free services including windshield wiper and battery installation.

Counterman Staff
By Counterman Staff
Published:

GARLAND, Texas – Advance Auto Parts has entered the Dallas market with its first store in Garland, Texas, at 103 South First Street. The new location opened July 17. A ribbon cutting ceremony was held on Tuesday, July 22,  with senior management from Advance Auto Parts, Garland Mayor Douglas Athas and Garland Chamber of Commerce CEO Paul Mayer participating in the ceremony.

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Company officials said they chose this location for the store because it is where their customers live and shop, as well as where they take their vehicles for repair.

Dan Deignan is the new general manager and works with 22 other team members at the new Garland location. A 16-year veteran of the automotive and retail sales industries, Deignan recently joined the Advance Auto Parts Team. He is ASE-certified, having passed stringent testing of his automotive knowledge by the National Institute for Automotive Service Excellence.

The new store offers customers a wide range of parts and recognized national brands as well as several free services. Store team members will provide free installation of new windshield wipers and also offer a complimentary check of the vehicle’s electrical system and old battery, as well as provide free installation of a new battery with purchase on most vehicles. The store offers fast parts delivery to local commercial customers such as professional technicians and garages. During regular store hours, customers can drop off used motor oil and batteries for recycling as well – ensuring that these materials don’t end up in landfills where they could harm the environment.

“Advance Auto Parts is committed to bringing our promise – Service is our best part – to life not only for our customers, but also in the communities where our customers and team members live. As part of this commitment, we are pleased to announce a $1,000 check has been donated to United Way,” said Deignan.

Jack Henry, district leader for Advance, added, “This new store’s 23 team members will delight our customers with dependable and fast service every job, every day. The right parts at the right price are as important as the right advice to finish the job.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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