Nitto Tire Launches Advanced New Website

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Nitto Tire Launches Advanced New Website

Responsive design instantly recognizes browser dimensions and scales the website for the optimal browsing experience.

Counterman Staff
By Counterman Staff
Published:

CYPRESS, Calif. – A company’s website is often the first impression a consumer gets of a business and today, more often than not, that consumer is browsing the Internet through a mobile device or tablet. Knowing this, Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has just announced the launch of its all-new website that not only features a scalable design, but also an intelligent and personalized user experience as well as improved search engine optimization.
 
Nitto says it has seen its Web traffic lean heavily toward the mobile and tablet user over the past few years as those devices have become the dominant portal for browsing the Internet. While years ago having a “mobile-friendly” site was a bit of a novelty, today it has become a necessity. As such, Nitto says this was the top priority when it came to designing its new site. Creating a responsive design through a combination of Foundation, highly customized JavaScript and browser detection libraries, Nitto has created a website that optimizes the layout for all desktop screen sizes as well as mobile devices and tablets in both portrait and landscape orientations. This is possible because of the advanced frontend framework that seamlessly scales, reconfigures and collapses the site content as browser dimensions change.
 
“Our goal was to create the most advanced and forward thinking website in the tire industry,” said Stephen Leu, assistant manager, brand publishing for Nitto Tire. “We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”
 
When it came to creating that custom user experience, Nitto turned to the top-performing e-commerce websites for inspiration and adapted those sites’ common elements into its own. The product landing pages on the new website feature a new layout that is designed to help consumers find the right tire for their needs. To do this, user-generated product reviews from a third-party review provider are integrated into every product page. This allows the consumer to instantly browse real-world feedback from actual users in order to help them determine which tire best meets their needs. In addition to the reviews, new large-format, 180-degree and 360-degree product rotations in a responsive 3-D image rotator allow the consumer to see sidewall and tread designs in better detail.
 
To check out the new website and learn more about Nitto Tire, visit www.nittotire.com.
 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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