Rancho Performance Suspension & Shocks Brand Celebrates 60th Anniversary

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Rancho Performance Suspension & Shocks Brand Celebrates 60th Anniversary

The Rancho brand – an iconic brand in the off-road industry since 1955 – kicked off its 60th anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week. The Rancho booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.

Counterman Staff
By Counterman Staff
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LONG BEACH, Calif. – The Rancho brand – an iconic brand in the off-road industry since 1955 – kicked off its 60th anniversary celebration at the 2014 Specialty Equipment Market Association (SEMA) Show in Las Vegas last week. The Rancho booth included a 2014 Jeep Wrangler JK and 1952 Jeep Willys that featured an array of Rancho systems, shocks and accessories.

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13111260YearsGl_00000079376First launched by Clarence Shook as the family owned “Rancho Jeep Supply” in Los Angeles, the Rancho brand will celebrate its 60-year history rich in product innovation and involvement in the off-road industry during 2015. The brand – growing from a popular off-road and Jeep-specific parts supply business to the design of conversion kits, roll bars and safety belts for early Jeeps to the legendary suspension and ride control manufacturer it is today – has always been one of the leaders in off-road innovations and product designs. The Rancho brand also has enjoyed a history of involvement in the off-road community and its stewardship.

“It’s an exciting milestone for such a renowned brand,” said Chris Gauss, director, performance products, Tenneco. “The Rancho brand has been a leader in the off-road industry – through community involvement, product development and strategic global alliances – from the start and continues to adapt to this dynamic industry.”

Tenneco is the global supplier and manufacturer of the Rancho brand of suspension systems and components, shock absorbers, off-road protective equipment, specialty exhaust pipe kits and more for a variety of trucks, sport utility vehicles and Jeeps as well as a variety of specialty applications. The Rancho brand is best known for its best-selling shock absorber, the Rancho RS5000, and the world’s first adjustable shock absorber, the Rancho RS9000XL.

For more information about Rancho products and innovations, contact your nearest Rancho dealer, call 1-734-384-7806 or visit www.GoRancho.com. To locate a Rancho authorized reseller, visit the “Where to Buy” tab on www.GoRancho.com.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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