LONG ISLAND CITY, N.Y. — For the third year in a row, Standard Motor Products Inc.(SMP) selected TFI Envision Inc. to develop their 20-foot by 70-foot tradeshow booth for the annual Autotomotive Aftermarket Products Expo (AAPEX)in Las Vegas, Nevada.
TFI Envision began by developing the show booth concept “Delivering Quality Solutions For Technicians Since 1919.” SMP is a parts manufacturer that prides itself on being more than a parts manufacturer. Standard Motor Products’ booth focused on four key corporate attributes: Innovation, Leadership, Training and Brands. The wall graphics featured underlit panels with bold geometric shapes highlighting products and services.
New product display kiosks were also designed with back lit product graphics with repeated textures from the main wall visuals, and incorporated brand product statements to act as educational units. The QWIKSENSOR, 3D Diesel Engine Model and SMP Training Video kiosks were fitted with touch screen video screens that played multiple videos created by TFI Envision. The SMP Parts App (also created by TFI Envision) video demonstrated the ease of use and usefulness of the recently launched app.
Standard Brand TPMS Sensors “Sheep Ad Campaign” designed by TFI Envision was prominently displayed in the booth with a 3′ tall plush sheep along with 10″ plush sheep giveaways.
AAPEX is the premier event for new products, business solutions, the latest innovations, education and extensive networking with 60,000 buyers in attendance this year.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
