AIA Accepting Entries For Import Product And Marketing Awards

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AIA Accepting Entries For Import Product And Marketing Awards

The awards honor brands and companies for their programs for import nameplate cars or trucks, and are open to all AAPEX exhibitors. Entries and award winners will be recognized during AAPEX this November in Las Vegas.

Counterman Staff
By Counterman Staff
Published:

Auto Care Association

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BETHESDA, Md. — The Auto International Association (AIA), a segment of the Auto Care Association, is accepting entries for the 2015 AIA Import Product and Marketing Awards. The awards honor brands and companies for their programs for import nameplate cars or trucks, and are open to all AAPEX exhibitors. Entries and award winners will be recognized during AAPEX this November in Las Vegas.

This year’s awards feature a new category:

  • Best Social Media Campaign for Import Cars or Trucks Product and/or Brand Marketing

Returning categories include:

  • Best Overall Import Aftermarket Product or Product Line
  • Best New Product or Product Line for Import Cars or Trucks
  • Best Performance Product, Accessory or Functional Fluids for Import Cars or Trucks
  • Best New Tool for Repairs on Import Cars or Trucks
  • Best Problem-Solver for Import Cars or Trucks
  • Best Packaging of a Product for Import Cars or Trucks
  •  Best Merchandising/Advertising of a Product for Import Cars or Trucks
  •  Best Print or Electronic Catalog of a Product Line for Import Cars or Trucks
  •  Best Website Presentation of Product(s) for Import Cars or Trucks

Entries will be displayed in the AIA showcase at AAPEX, prominently located at the show entrance on the lower level of the Sands Expo Center with signage directing buyers to company booths. In addition, all entries will receive yearlong exposure, with winning entries highlighted on the AIA website.

Click here for the 2014 AIA Import Product Awards gallery.  

The awards will be presented at a press conference at AAPEX on Nov. 3. Award winners receive a full-page post-AAPEX ImportCar ad, and will be recognized at the AIA Luncheon and Awards Program on Nov. 4.

Click here for the 2015 AIA Import Product and Marketing Awards entry form, including judging criteria for each category. Entry forms received by Aug. 31 will be eligible for early-bird discount fees. Entries received by Sept. 15 will be included in pre-AAPEX publicity in the October issues of ImportCar and Counterman magazines.

For more information, click here, or email Rosemary Perry at [email protected].  

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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