Advance Auto Parts Names 2015 Vendors Of The Year

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Awards

Advance Auto Parts Names 2015 Vendors Of The Year

Taking home top honors as overall Co-Vendors of the Year were Motorcar Parts of America and BBB Industries.

Counterman Staff
By Counterman Staff
Published:
Receiving the award from BBB Industries from the left are Chris Garner, vice president, sales; Glenn Barco, senior vice president, sales; Trey Smart, executive vice president; Josh McCabe, director, category management; and Randal Long, vice president, business development.
Receiving the award from BBB Industries from the left are Chris Garner, vice president, sales; Glenn Barco, senior vice president, sales; Trey Smart, executive vice president; Josh McCabe, director, category management; and Randal Long, vice president, business development.

ROANOKE, Va. — At the company’s annual vendor summit held in late August, Advance Auto Parts announced its 2015 Vendors of the Year awards.

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Taking home top honors as overall Co-Vendors of the Year were Motorcar Parts of America (MPAA) and BBB Industries.

Advance recognized four additional vendor partners with category specific awards including:

•Superior Availability Vendor of the Year – Dorman Products, Inc.

•Supply Chain Reliability Vendor of the Year – BP

•DIY Excellence Vendor of the Year – Shell

•Commercial Excellence Vendor of the Year – GRI Engineering & Development

The 2015 Co-Vendors of the Year showed strong category management support in driving product assortments and availability of new applications. Advance also highlighted MPAA and BBB Industries for their organizations’ investment in a dedicated field sales force and product specialist training.

“The six recipients of our Vendor of the Year awards are key to Advance’s success in delivering quality parts and services to our customers when they need them,” said Charles Tyson, executive vice president of merchandising, marketing and supply chain for Advance Auto Parts. “MPAA and BBB Industries have each been valued partners with Advance for more than seven years and 11 years respectively, leading to consistent sales growth in the category.”

Receiving the award from Motorcar Parts of America from the left are Brent Bass, category manager; Ron Bernstein, vice president, merchandising; Jamie Cook, vice president, sales; Selwyn Joffe, chairman, president and chief executive officer; Peter Murnen, vice president, marketing; David Tobin, sales manager; and Robin Leonard, sales representative.
Receiving the award from Motorcar Parts of America from the left are Brent Bass, category manager; Ron Bernstein, vice president, merchandising; Jamie Cook, vice president, sales; Selwyn Joffe, chairman, president and chief executive officer; Peter Murnen, vice president, marketing; David Tobin, sales manager; and Robin Leonard, sales representative.

Tyson presented the Co-Vendor of the Year Awards to Selwyn Joffe, chairman, president and chief executive officer at MPAA and Trey Smart, executive vice president at BBB Industries at an annual awards dinner, which opened the 2015 Advance Auto Parts vendor summit.

“Superior product management and customer service are fundamental commitments throughout our company. We are gratified to be recognized by Advance Auto Parts for our entire Street Smart Suite of services that distinguish MPAA as an industry leader and we look forward to continued mutual success,” said Joffe.

“It is a tremendous honor to receive this recognition from Advance Auto Parts,” said Smart. “We are thrilled to receive this award and look forward to continue providing world-class products, customer service and category management.”

For more information about Advance Auto Parts, visit www.AdvanceAutoParts.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

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By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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