New FRAM Racing Oil Filter Product Line Designed To Provide Winner's Circle-Worthy Engine Performance

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New FRAM Racing Oil Filter Product Line Designed To Provide Winner’s Circle-Worthy Engine Performance

The new filters are ideal for use in racing and high-performance streetcars, and designed to help provide the winning edge in extreme operating conditions, the company says.

Counterman Staff
By Counterman Staff
Published:

fram-logo-600LAKE FOREST, Ill. — FRAM, a leading choice in filtration products, is pleased to announce the availability of its new Racing Oil Filter product line. The new filters are ideal for use in racing and high-performance streetcars, and designed to help provide the winning edge in extreme operating conditions.

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The operation of high-performance vehicles puts tremendous pressure on the engine. To overcome these challenging operating conditions, FRAM Racing Oil Filters offer a number of performance-enhancing features, including a heavy-gauge tapping plate and extra-thick* outer shell that withstands high-pressure flexing. FRAM designed its new Racing Oil Filters with a screen-over by-pass valve for protection against larger contaminants (not included on HP17 or HP6 models), steel end caps, and a spiral-shaped center tube to protect against filter collapse. With a maximum burst pressure of 350 to 500 psi** and maximum operating pressure of 200 psi**, these new filters can withstand demanding racing conditions. 

fram-racing-oil-filter“We understand and are in tune with the wants and needs of the racing and high-performance automobile markets,” said Jay M. Buckley, director, Technical Training for FRAM. “We have taken their strict requirements for oil-filter performance into consideration when designing our new Racing Oil Filters, and are confident that they will satisfy the need for reliable, standard-setting performance in demanding automotive applications.” 

FRAM Racing Oil Filters also feature a number of standard-setting innovations that help improve engine performance in high-leverage operating conditions, such as a 22-psi filter bypass valve; low-restriction racing media that delivers high oil flow; 94% efficiency at 20 microns*** for excellent engine protection; maximum oil flow rate of 10 to 18 gpm, depending on filter model; and a silicone anti-drain back valve on some models. For any technical questions on the new FRAM Racing Oil Filters, please call 800-890-2075.

FRAM Racing Oil Filters are compatible with all oil types and are available in 13 different model sizes. This wide range of models enables the filters to be used with various vehicle makes and models, including all late model high performance engines.

For information on FRAM products please visit www.fram.com or call 800-890-2075.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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