TRICO Encourages Preventative Wiper Blade Maintenance Through National Big Game Campaign

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TRICO Encourages Preventative Wiper Blade Maintenance Through National Big Game Campaign

The campaign will reinforce the importance of preventative wiper blade maintenance in order to enhance driver visibility, the company says.

Counterman Staff
By Counterman Staff
Published:

ROCHESTER HILLS, Mich. – Trico Products Corp., a global leader in wiper blade technology, has launched TRICO Big Game 2017, a national football-themed campaign to reinforce the importance of preventative wiper blade maintenance in order to enhance driver visibility and safety on the road.

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Drawing a close parallel to safety measures used to reduce injury risk for football players, the campaign emphasizes the fact that “old, worn-out equipment can’t protect you.” The goal is to remind drivers to prepare their vehicles for potentially hazardous driving conditions throughout the year—before adverse weather hits.

 

TRICO’s Big Game 2017 campaign will also feature a sweepstakes for a chance to win two tickets to the 2018 Super Bowl in Minneapolis and one of 51 pairs of TRICO Force wiper blades. Accompanying social media and print advertisement initiatives will further promote the sweepstakes and the campaign. 

“Aligning ourselves with the excitement of the big game is a great way to expand the reach of this important driver safety message,” said Dawn Gonzalez, brand manager at Trico Products Corp. “And with 100 years of experience in wiper blade innovation, TRICO is a trusted resource for a wide range of industry-leading solutions to protect drivers in all weather conditions.” 

The campaign will feature a full-page print advertisement in this year’s USA TODAY Super Bowl Preview. The tabloid provides football fans with everything from a recap of the NFL playoffs to the top story lines from the year, and will also include a game preview, position match-ups and game predictions. It will be available 10 days prior to this year’s Super Bowl in all markets where USA TODAY is regularly sold, including airports, supermarkets, Walgreens, Walmart, Target and CVS Pharmacies. Additionally, the company will post regular, campaign-related content to their Facebook and Twitter channels in the weeks leading up to and after the Super Bowl.

Campaign advertisements and content will direct users to a landing page where they can enter the TRICO Big Game 2017 Sweepstakes. The last day to enter is February 28th. To learn more about the campaign or enter the sweepstakes, visit tricowipers.com/biggame. 

For 100 years, Trico Products Corporation has been one of the world’s largest manufacturers of wiper blade products and systems with major operations in Asia, Australia, North America, South America and Europe. TRICO develops advanced wiper technologies for automotive manufacturers and drivers worldwide. Our research and development team carries on the proud TRICO tradition of designing wiper blades with leading innovative technologies to ensure maximum durability and improved visibility.

For more information on TRICO product lines, please contact Trico Products Corporation at 1-800-388-7426, or visit tricoproducts.com.

(Sweepstakes is not sponsored by, or affiliated with, the National Football League, owner of the Super Bowl trademark.)

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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