The Automotive Service Association (ASA) is celebrating April as National Car Care Month by supporting the national “Be Car Care Aware” public service campaign by the Car Care Council.
The month-long campaign is a national effort by industry-leading organizations to draw attention to the importance of having consumers get their vehicles professionally checked and serviced in preparation for the summer travel season.
ASA’s support of the campaign includes distributing information in its publications and online media as well as encouraging its 16 affiliated organizations to promote the campaign in member-shops across the nation.
“National Car Care Month in April is a great opportunity for ASA members to take advantage of the national exposure and reach out to their customers to explain the importance of proper vehicle maintenance,” said Tony Molla, ASA vice president. “The resources available through the Car Care Council can help set up an event providing free check lanes for consumers to have their vehicles inspected for common problems and provide an opportunity to demonstrate the value those businesses provide to their local communities.”
Additional information about the campaign and the Car Care Council is available at carcare.org, including in-depth vehicle service information and videos. By following the Car Care Council on Facebook, Twitter and YouTube, motorists will receive quick car-care tips and reminders.
