Purolator To Exhibit Comprehensive Line Of Automotive Filtration Products At AAPEX

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Purolator To Exhibit Comprehensive Line Of Automotive Filtration Products At AAPEX

Purolator, a manufacturer of innovative automotive filtration products, will be exhibiting its full offering of oil, air and cabin air filters for the aftermarket at this year’s Automotive Aftermarket Products Expo in Booth No. 1433.

Counterman Staff
By Counterman Staff
Published:

Purolator, a manufacturer of innovative automotive filtration products, will be exhibiting its full offering of oil, air and cabin air filters for the aftermarket at this year’s Automotive Aftermarket Products Expo in Booth #1433. Expo attendees are encouraged to visit the booth to learn more about these impressive lines, and how they can bring value to their businesses.

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Booth visitors will have the opportunity to meet with Purolator experts and experience the company’s full line-up—product highlights include:

  • PurolatorBOSS oil filters – BOSS filters are engineered with exclusive SmartFusion Technology™, which features 100 percent synthetic media supported by fully integrated, reinforced polymer mesh. These are designed to work well with all oil types, especially full synthetic oil, providing up to 15,000 miles of engine protection.
  • PurolatorONE filtration line – Featuring oil, air and cabin air filters, this line is designed to provide premium engine and passenger protection, as well as enhanced performance, to help optimize vehicle life.

PurolatorONE oil filters are engineered with a high-density, synthetic-blend media to deliver up to 10,000 miles of engine protection, and silicone anti-drainback valves to defend against dry starts.

PurolatorONE air filters help prevent premature engine wear, providing up to 98 percent Dirt Removal Power.

PurolatorONE cabin air filters are equipped with electrostatically charged media, multiple fiber and particulate layers to remove allergens, pollen, toxic fumes, dirt and other airborne contaminants that can enter a vehicle’s cabin while driving.

  • PurolatorTECH professional grade filter program – Designed specifically for the professional service channel, this program focuses on providing top OE-quality products at competitive pricing. TECH offers comprehensive coverage within the oil, air and cabin air filter lines.

PurolatorTECH oil filters offer 96.5 percent Dirt Removal Power and cover 99 percent of the vehicles in operation (VIO).

PurolatorTECH air filters ensure maximum airflow, high efficiency and increased engine performance, and offer more than 97 percent VIO coverage.

PurolatorTECH cabin air filters are available in particulate or carbon depending on OE configuration, with more than 95 percent VIO coverage.

“AAPEX provides a perfect opportunity for the Purolator team to interact with automotive retailers and service professionals simultaneously,” said Tina Davis, senior marketing manager of brand and communications at MANN+HUMMEL Purolator Filters LLC. “Our primary focus at this year’s expo is to not only educate attendees about our products, but also learn more about their professional needs and how we can help set them up for success.”

To learn more about Purolator’s product lines and connect with product experts, be sure to visit the company’s booth (#1433) at AAPEX this year. To explore Purolator’s product offering in advance, visit www.pureoil.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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