At Girls Auto Clinic, Women Can Get A Manicure While Female Mechanics Fix Their Cars

At Girls Auto Clinic, Women Can Get A Manicure While Female Mechanics Fix Their Cars

Patrice Banks recently launched Girls Auto Clinic – a Philadelphia repair shop that employs women and caters to women.

The auto care industry is a male-dominated profession. But the majority of customers at repair shops are women.

Recognizing the disconnect, Patrice Banks launched Girls Auto Clinic – a Philadelphia repair shop that employs women and caters to women.

Banks, a former DuPont materials engineer, now calls herself the “chief she-canic” at Girls Auto Clinic. She founded the shop to take the stress and anxiety out of the repair experience for women, who have told her that they worry about being ripped off at male-operated service centers.

“It’s no secret most women hate their automotive buying and repair experiences because we feel misunderstood, taken advantage of and/or mistreated,” the shop’s website explains. “To make things worse, the automotive industry has not done much to ease concerns, anxiety and fear despite the fact more than half their customers are women and spend $200 billion a year on buying and repairing their cars.”

With that in mind, Girls Auto Clinic offers free monthly car-care workshops to help women boost their automotive acumen.

“We educate and empower women through their cars,” Banks says in a video for Rise Up.

Banks says she got the idea from a blog that she created. The blog surveyed women about all the tasks that they have to pay men to do for them. By far, she says, the No. 1 response was car repair.

When she Googled “female mechanic,” she found pictures of bikini-clad women draped across exotic cars.

“That’s when I decided that I’m going to learn,” she says in the video. “There’s a space here for education, for empowerment.”

Launched in January, Girls Auto Clinic offers services such as oil changes, tire rotations, fluid flush-and-fill, brake-pad replacement, transmission service and check-engine-light diagnostics. While women wait for their cars to be serviced, they can get a manicure or pedicure at the onsite Clutch Beauty Bar.

“We want women to feel like they can be themselves and just relax,” Banks says. “ … This is just kind of like a clubhouse for women. Just come and hang out.”

But her vision for the shop is much bigger than that.

“I want to reach every woman driver,” she says. “We should demand a better automotive experience.”

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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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