Meritor Expanding Aftermarket Portfolio To Cover Every Stage Of Commercial-Vehicle Lifecycle

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Meritor Expanding Aftermarket Portfolio To Cover Every Stage Of Commercial-Vehicle Lifecycle

Meritor Inc. said it will offer an expanded product portfolio “with distinct aftermarket brands that includes multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage.”

Counterman Staff
By Counterman Staff
Published:

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TROY, Michigan – Meritor Inc. said it will offer an expanded product portfolio “with distinct aftermarket brands that includes multiple price points designed to meet customer requirements regardless of the vehicle lifecycle stage.”

“Meritor’s comprehensive portfolio delivers the right parts, performance and price for each life stage of trucks, trailers and buses, offering quality products to lower fleets’ total cost of operation,” said Brett Penzkofer, vice president, Aftermarket, North America. “Parts available through our family of brands are backed by industry-leading Meritor warranties and complete product support to match any performance or cost objective.”

Products in each distinct brand are validated to meet or exceed relevant industry standards for safety, reliability and durability, according to Meritor. To help customers choose the parts that are right for them, the brands are segmented into “Good,” “Better” and “Best” price and performance tiers:

  • In the Good tier, the Mach parts brand are built for customers seeking high value, delivering quality all-makes parts that improve uptime at affordable prices.
  • The Better tier’s Meritor, Euclid and Meritor Reman brands offer top-quality aftermarket parts at more affordable prices.
    • The Meritor brand’s high-quality parts are designed and engineered to exacting OEM specifications.
    • Euclid, a trusted brand for more than 75 years, delivers high-quality aftermarket parts designed and engineered for all vehicles.
    • Meritor Reman offers high-quality remanufactured genuine and aftermarket parts.
  • The Best tier’s Meritor Genuine brand is designed for newer vehicles still under warranty or for customers who want to maintain original performance and maximize uptime with OEM production parts.

“Today’s truck operators strive to maximize life and uptime from their current fleets of trucks and trailers, and they’re focusing on delivery, speed, availability of quality parts and overall operating costs,” Penzkofer said. “With our new brand structure, we’re offering high-quality parts across the board at better prices with the convenience of one-stop shopping to help our customers save time.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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