ANCO Celebrates 100th Anniversary With Return Of Big Yellow

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ANCO Celebrates 100th Anniversary With Return Of Big Yellow

ANCO wipers, a Federal-Mogul Motorparts brand, will mark the 100th anniversary of The Anderson Company on March 1 with the return of an iconic part of its past: “Big Yellow,” the bold, eye-catching display cabinet for shops and technicians.

Counterman Staff
By Counterman Staff
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SOUTHFIELD, Michigan – ANCO wipers, a Federal-Mogul Motorparts brand, will mark the 100th anniversary of The Anderson Company on March 1 with the return of an iconic part of its past: “Big Yellow,” the bold, eye-catching display cabinet for shops and technicians.

Additionally, ANCO recently released a new conventional wiper blade for light vehicles, ANCO 97-series.

Big Yellow was a unique display unit that revolutionized the way that wipers were displayed, sold and merchandised, according to the company. Now available for a limited time, this mobile display popular among shops and service stations during ANCO’s early years serves as a nod to the longevity of the brand as well as an accessible way for technicians to pull the right ANCO wiper for easy installation or sale.

To obtain Big Yellow, shop owners can contact their supplier for more details.

“ANCO has always been one of Federal-Mogul Motorparts’ most recognized brands, and it’s fitting that we are able to pay homage to our past by reintroducing Big Yellow to the market,” said Michael Proud, vice president of marketing, Americas, Federal-Mogul Motorparts. “We also look forward to kicking off our next 100 years by creating a fresh, modern look for our brand, and are excited to have technicians, shop owners and DIYers alike taking a new look at the ANCO brand and the spectrum of products that we have to offer.”

Recently, the ANCO brand released a new series of conventional wiper blades for light vehicles – ANCO 97- Series wipers – that offer complete conventional coverage across 97 percent of vehicles in operation in North America, in a size range from 12” to 22”, 24”, 26” and 28”. In keeping with ANCO’s long history of engineering innovation, each wiper is manufactured with Duraklear Plus, an advanced rubber compound, to provide consistent, streak-free performance, maintainable at highway speeds. The wipers also are outfitted with the Redi-Fit connection system that eliminates the use of loose-pack connectors for fast, easy installation.

In 1918 in South Bend, Ind., John W. Anderson founded The Anderson Co. Initially, it developed, produced and marketed a range of automotive products, including “Hot Spot” manifold gaskets, ball thrust bearings and timers, all for the original Ford Model T.

Eventually, the company began experimenting with wiper blades, and by the early 1930s was producing replacement wipers and arms at large volumes, including for military applications. Federal-Mogul Motorparts’ parent company, Federal-Mogul Corp., acquired the ANCO brand in 1998.

To find a replacement wiper blade, view installation videos or learn more about ANCO products, visit www.ancowipers.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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