CTEK Returns As Sponsor Of Fredric Aasbo In Formula Drift Series

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CTEK Returns As Sponsor Of Fredric Aasbo In Formula Drift Series

Formula Drift champion adds CTEK Smarter Chargers to his toolbox.

Counterman Staff
By Counterman Staff
Published:

CTEK, Inc. is again sponsoring Fredric Aasbo in the 2018 Formula Drift Series. The Norwegian driver has the most wins of any driver in the series to date with 11 event wins. Aasbo was the 2015 Formula Drift World Champion and finished the 2017 season second in the points.

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Aasbo started off the season with a spectacular victory driving his Papadakis Racing Rockstar Energy Drink / Nexen Tire Toyota Corolla Hatchback in the season opener in Long Beach, one of the most challenging stops on the Formula Drift schedule.

“We are excited to renew our commitment to Fredric Aasbo in the Formula Drift series,” said Bobbie DuMelle, Executive Vice President of CTEK. “Besides being a fellow Scandinavian, Fredric shares our core values of commitment, quality and a determination to win!”

“I’m thrilled to have CTEK back on board this season,” said Aasbo. “I’ve come to rely on CTEK chargers as I travel from race to race – both on and off track. In addition to competing at events across the world, I practice in a lot of different vehicles in the offseason and I often find myself in need of charging batteries. With CTEK it truly is a case of ‘set it and forget it’ – I just hook up the charger and know that the batteries will be taken care of in the best way possible.

CTEK, which is headquartered in Sweden, has developed Smarter Battery Chargers that monitor battery health and respond by delivering the appropriate level of charge without damaging the battery or the vehicle’s sensitive electronics. CTEK chargers ensure that a vehicle is ready to go, delivering peak performance in all conditions. Careful battery conditioning and charging is shown to extend battery life by up to three times, providing peace of mind for cars that are used every day or parked for extended periods.

Papadakis Racing first revealed Aasbo’s all-new competition car as part of Toyota’s new vehicle launch for the Corolla Hatchback at the New York International Auto Show. The rear-wheel drive converted Rockstar Energy Drink / Nexen Tire Toyota Corolla Hatchback produces 1,000 nitrous-boosted horsepower from its four-cylinder turbocharged Toyota 2AR engine.

The 2018 Formula Drift Pro events Aasbo will compete in:

April 27-28   Orlando, FL

May 11-12   Atlanta, GA

June 1-2   Wall, NJ

July 20-21   Monroe, WA

August 10-11   St. Louis, MO

September 14-15 Dallas, TX

October 12-13  Irwindale, CA

Drifting is a high-skill, high-powered motorsport with an emphasis on car control. In the Formula Drift series, drivers compete in knockout heats on a closed course, sliding sideways in trials judged on speed and style. With origins in Japan, it is one of the fastest growing forms of motorsport in the world.

ABOUT FREDRIC AASBO
Driver Fredric Aasbo has achieved more than 100 wins and podium finishes on three continents over the past decade of competition. He is the defending Formula DRIFT World Champion and Formula DRIFT Pro Champion this year. A two-time Nordic Drifting champion (2007, 2008), Aasbo made his North American debut at a global drifting invitational in 2008, and turned heads when he won the 2010 Formula DRIFT Rookie of the Year title. Coming originally from Ski in Norway, Aasbo now splits his time between Southern California and his native country.

ABOUT CTEK
• CTEK is a leading global brand in the care and maintenance of vehicle batteries.

• CTEK is a world leading authority on battery technology, battery chargers and battery care and has built a reputation for being first to market with new products.

• CTEK chargers use patented technology to ensure that chargers condition, charge, and maintain all types of lead-acid and lithium (LiFePO4) batteries quickly, simply and safely.

• CTEK supplies chargers to the world’s most recognized manufacturers including Audi, Bentley, BMW, Corvette, Ferrari, Jaguar, Maserati, McLaren, Mercedes, Porsche, and Rolls- Royce.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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