FRAM To Sponsor Joe Gibbs Racing Professional Motocross Team

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

FRAM To Sponsor Joe Gibbs Racing Professional Motocross Team

Filter manufacturer deepens ties in action sports.

Counterman Staff
By Counterman Staff
Published:

Justin Barcia

Related Articles

LAKE FOREST, Ill. — FRAM announced it has partnered with Joe Gibbs Racing, Motocross, a North Carolina-based professional supercross and motocross team (JGRMX), and will sponsor riders Justin Barcia and Weston Peick during the 2015 AMA Motocross and Supercross seasons. Barcia and Peick compete in the Lucas Oil AMA Pro Motocross Championship and the Monster Energy AMA Supercross Championship race series that kicked off Jan. 3 at Angel Stadium in Anaheim, Calif.

JGRMX athletes Barcia and Peick will appear in advertising and promotional campaigns for FRAM, and the company will be recognized as the Official Air and Oil Filter of the Joe Gibbs Racing Motocross & Supercross Team.

“We’re thrilled to add young talents like Justin Barcia and Weston Peick to the FRAM action sports family as we expand to reach new audiences,” said Rich Fleming, vice president of sales and marketing for FRAM Filtration. “The determination they have both shown to achieve success early in their careers aligns perfectly with the ‘do it right’ attitude we take at FRAM.”

22-year-old Justin “Bam Bam” Barcia (#51) competes in the AMA Supercross and Pro Motocross 450 Class, where he won AMA 450 Rookie of the Year honors in 2013. His decorated career in the 250 Class began in 2009 and includes a 2012 Monster Energy Cup championship, back-to-back wins as the 250SX East Champion and AMA 250 Rookie of the Year honors in 2009. In his first full season in the 450 Class, Barcia finished third in the Lucas Oil AMA Pro Motocross Championship. His series of international victories includes the Genoa Supercross in Italy and two titles at the Bercy Supercross in Paris.

Weston Peick

After a decorated amateur career including seven titles, Weston Peick (#23) turned professional in 2009 as a privateer rider in the AMA Pro Motocross 450 Class. The 24-year-old has been riding since the age of 4, racing since he was 15 and finished a career-best seventh in the Lucas Oil AMA Pro Motocross Championship in 2014.

“We’re excited to partner with a company like FRAM that shares our ‘do it right’ attitude,” said Coy Gibbs, president and founder of JGRMX. “Dependable filtration is crucial in our sport. We look forward to working with FRAM for the 2015 racing season.”

“Riding as a privateer, I would work on my own bike, and I appreciate what it takes to make good parts and do everything right to succeed,” said Peick. “That’s how I got to where I am today and things started falling in place. I’m excited to partner with FRAM in my first year racing for JGRMX.”

Said Barcia, “I’m looking forward to racing for FRAM and JGRMX this season. We have a great team and are going to bring some intensity to the series this year.”

The 2015 Monster Energy AMA Supercross Championship continues Jan. 10 with round two at Chase Field in Phoenix. The 2015 Lucas Oil AMA Pro Motocross Championship begins May 16 in Sacramento, Calif. Dallas-based Richards Partnership Marketing negotiated the sponsorship. To learn more about JGRMX or for the 2015 racing schedule, visit JGRMX.com.

For more information about FRAM or FRAM products, visit FRAM.com.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair