FRAM To Sponsor Joe Gibbs Racing Professional Motocross Team

FRAM To Sponsor Joe Gibbs Racing Professional Motocross Team

Filter manufacturer deepens ties in action sports.

Justin Barcia

LAKE FOREST, Ill. — FRAM announced it has partnered with Joe Gibbs Racing, Motocross, a North Carolina-based professional supercross and motocross team (JGRMX), and will sponsor riders Justin Barcia and Weston Peick during the 2015 AMA Motocross and Supercross seasons. Barcia and Peick compete in the Lucas Oil AMA Pro Motocross Championship and the Monster Energy AMA Supercross Championship race series that kicked off Jan. 3 at Angel Stadium in Anaheim, Calif.

JGRMX athletes Barcia and Peick will appear in advertising and promotional campaigns for FRAM, and the company will be recognized as the Official Air and Oil Filter of the Joe Gibbs Racing Motocross & Supercross Team.

“We’re thrilled to add young talents like Justin Barcia and Weston Peick to the FRAM action sports family as we expand to reach new audiences,” said Rich Fleming, vice president of sales and marketing for FRAM Filtration. “The determination they have both shown to achieve success early in their careers aligns perfectly with the ‘do it right’ attitude we take at FRAM.”

22-year-old Justin “Bam Bam” Barcia (#51) competes in the AMA Supercross and Pro Motocross 450 Class, where he won AMA 450 Rookie of the Year honors in 2013. His decorated career in the 250 Class began in 2009 and includes a 2012 Monster Energy Cup championship, back-to-back wins as the 250SX East Champion and AMA 250 Rookie of the Year honors in 2009. In his first full season in the 450 Class, Barcia finished third in the Lucas Oil AMA Pro Motocross Championship. His series of international victories includes the Genoa Supercross in Italy and two titles at the Bercy Supercross in Paris.

Weston Peick

After a decorated amateur career including seven titles, Weston Peick (#23) turned professional in 2009 as a privateer rider in the AMA Pro Motocross 450 Class. The 24-year-old has been riding since the age of 4, racing since he was 15 and finished a career-best seventh in the Lucas Oil AMA Pro Motocross Championship in 2014.

“We’re excited to partner with a company like FRAM that shares our ‘do it right’ attitude,” said Coy Gibbs, president and founder of JGRMX. “Dependable filtration is crucial in our sport. We look forward to working with FRAM for the 2015 racing season.”

“Riding as a privateer, I would work on my own bike, and I appreciate what it takes to make good parts and do everything right to succeed,” said Peick. “That’s how I got to where I am today and things started falling in place. I’m excited to partner with FRAM in my first year racing for JGRMX.”

Said Barcia, “I’m looking forward to racing for FRAM and JGRMX this season. We have a great team and are going to bring some intensity to the series this year.”

The 2015 Monster Energy AMA Supercross Championship continues Jan. 10 with round two at Chase Field in Phoenix. The 2015 Lucas Oil AMA Pro Motocross Championship begins May 16 in Sacramento, Calif. Dallas-based Richards Partnership Marketing negotiated the sponsorship. To learn more about JGRMX or for the 2015 racing schedule, visit

For more information about FRAM or FRAM products, visit

You May Also Like

FleetPride Acquires Zender’s Truck & Equipment

This marks the company’s first service location on the West Coast.

FleetPride has acquired the assets of Zender's Truck & Equipment, Parts & Service Inc., based in Bellingham, Washington.

Zender's has been providing parts and service to the heavy-duty trucking industry for more than 20 years. This acquisition is part of FleetPride's strategy to continue expanding its presence in the heavy-duty aftermarket.

Meet Niterra North America

NGK Spark Plugs USA transforms beyond spark plugs for a new era.

MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway  

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

GM Celebrates Automotive Technicians on Skilled Trades Day

The “Bring Us Your Talent” campaign features career stories from automotive technicians and students.

NAPA Auto Parts Parent GPC Reports Record Q1 Sales

Global sales for the Automotive Parts Group were $3.5 billion, up 7% over first-quarter 2022.

Other Posts

Dana, TruckPro Receive MEMA Channel Excellence Award

The companies worked together in the development of the Dana EZ-ID Tool for Spicer ReadyShaft.

Toyota on Path to Achieve 100% Renewable Energy

Toyota Motor North America is participating in DTE Energy’s MIGreenPower program.

BCA Bearings Announces 2023 ‘Summer Cruisin” Promotion

BCA’s WD customers can earn BCA-branded, premium merchandise with orders of BCA wheel-hub assemblies, bearings and seals.

UofA Accepting Registration for Online Summer Courses

The continuing-education units can be used toward AAP, ACP and MAAP designations.