EnerSys, Manufacturer Of ODYSSEY Batteries, Renews As Official Sponsor Of Hailie Deegan

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
News

EnerSys, Manufacturer Of ODYSSEY Batteries, Renews As Official Sponsor Of Hailie Deegan

As an official sponsor, the ODYSSEY battery logo will appear on the quarter panels of Deegan's No. 38 Toyota pickup in the Pro-Lite LOORRS and on the Deegan Racing transporter.

Counterman Staff
By Counterman Staff
Published:

EnerSys (NYSE:ENS), the global leader in stored energy solutions for industrial applications and the manufacturer of ODYSSEY batteries, has announced their renewal as an official sponsor of Hailie Deegan in the Lucas Oil Off Road Racing Series (LOORRS).

Related Articles

EnerSys has sponsored the 16-year-old Deegan – one of the sport’s most promising drivers – since 2016. She was the first female to win a championship in the LOORRS, winning both the Modified Kart (2016) and the Junior 2 Kart (2103) titles. Deegan is a member of the NASCAR Next Class; the youngest driver to be selected and the only female. Deegan also will be driving in all NASCAR Pro Series West events and select East races. She is the daughter of action sports legend Brian Deegan.

“ODYSSEY batteries powered me to both of my championships. They were one of my first sponsors and they have always believed in me. I am excited to continue this relationship with them as I continue my evolution as a racer,” said Deegan.

As an official sponsor, the ODYSSEY battery logo will appear on the quarter panels of Deegan’s #38 Toyota pickup in the Pro-Lite LOORRS and on the Deegan Racing transporter.

ODYSSEY batteries are designed with an Absorbed Glass Mat (AGM) construction and Thin Plate Pure Lead (TPPL) technology for more engine-cranking power and reserve power than conventional batteries.

ODYSSEY batteries feature a three- to 10-year service life and two-year storage life at 77 degrees Fahrenheit (25 degrees Celsius). They are vibration resistant and classified as “non-spillable” by the U.S. Department of Transportation.

In addition to the ODYSSEY battery logo prominently displayed on the race vehicles, the logo will also appear on the driver’s suit, posters and social media.

“We are very proud to be continuing our relationship with Hailie. She is one of the most promising of the new generation of drivers and shows there is a bright future for the sport,” said Dave McMullen, senior director of reserve power marketing at EnerSys. “We look forward to having ODYSSEY® batteries provide the start to another season for her.”

Hailie Deegan’s 2018 schedule:

Date Location

LOORRS

June 24 Lucas Oil Speedway – Wheatland, Missouri

September 22 Glen Helen Raceway – San Bernardino, California

October 20-21 Wild Horse Pass Motorsports Park – Chandler, Arizona

NASCAR® Pro Series West

May 5 Tucson, Arizona

May 19 San Bernardino, California

June 9 Dacona, Colorado

June 23 Sonoma, California

June 30 Roseburg, Oregon

July 15 Airway Heights, Washington

July 27 Newton, Iowa

August 11 Monroe, Washington

August 24 Madison, Illinois

September 13 Las Vegas, Nevada

September 29 Meridian, Idaho

October 13 Roseville, California

October 27 Bakersfield, California

NASCAR Pro Series East

April 14 Bristol, Tennessee

June 2 Millington, Tennessee

July 21 Loudon, New Hampshire

For more information on EnerSys and its full line of products, systems and support, visit www.enersys.com.

Connect with ODYSSEY battery on Instagram, Twitter and Facebook. For more details including upcoming events and how to purchase ODYSSEY batteries, visit www.odysseybattery.com.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More News Posts
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report

Other Posts

Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

By Josh Cable
Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

By Josh Cable
Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

By Josh Cable
HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

By Josh Cable
Heavy Duty Repair