NASCAR Contingency Program Features New And Returning Brands

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NASCAR Contingency Program Features New And Returning Brands

MOOG Steering and Suspension elevates status to Official Partner. Ingersoll Rand becomes newest addition to special award lineup. Edelbrock renews NASCAR Performance & Contingency partnership for five years.

Counterman Staff
By Counterman Staff
Published:

nascar-log

DAYTONA BEACH, Fla. – As race teams make final preparations to start the 2015 season, NASCAR has announced its diverse lineup for the 2015 NASCAR Contingency Program sponsors for all three national series. This year’s program is highlighted by the renewal of longtime sponsors and the addition of a new brand to the stable of participating contingency partners.

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The MOOG Steering and Suspension brand, a Contingency Sponsor of NASCAR for nearly 50 years, will now extend its reach to consumers by becoming a NASCAR Official Partner. MOOG parts have been the choice of every NASCAR Sprint Cup Series champion since 1966, an unprecedented winning streak. The MOOG brand will continue to provide Contingency Sponsorship for the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series. The brand also will sponsor the MOOG Problem Solver of the Race and Year awards in the NASCAR Sprint Cup Series, which is awarded to the eligible crew chief that improves the most from the first half of the race to the second half of the race utilizing the 40 best lap times (10 best lap times for road course events).

New to the field of Contingency Sponsors this year will be Ingersoll Rand, the Official Power Tools of NASCAR. The Ingersoll Rand Power Move Award will be given to the team that advances the most positions during the last 10 percent of each NASCAR Sprint Cup Series race. In the event of a tie, the winner will be the highest-finishing eligible team. Cars must display the Ingersoll Rand contingency decal to be eligible. The annual award will be given based on cumulative positions gained during each weekly race. This award recognizes crew chiefs that bring the same level of intensity and reliability when it matters most – when victory is on the line.

Edelbrock will continue to provide Contingency Sponsorship to Top 5 finishers carrying the Edelbrock decal in the NASCAR Sprint Cup Series, NASCAR XFINITY Series and NASCAR Camping World Truck Series through 2019. Edelbrock began its NASCAR association as the first company to sign a multi-year contingency sponsorship agreement. In 1993, Edelbrock became an Exclusive NASCAR Performance Partner and its intake manifolds are currently approved for NASCAR competition and used by teams in all NASCAR national series.

“The NASCAR Contingency program is rich in history and participating sponsors have direct access to our teams, connection with our loyal, passionate fan base and prominent visibility in our sport,” said Jill Gregory, NASCAR senior vice president, Industry Services. “We are pleased to see the continued level of commitment from both new and returning partners to the program this year.”

The NASCAR Contingency program strives to build strong relationships with high-quality, performance-driven brands that are leaders in their respective categories, and award money to teams via per race and year-end awards. Competitors become eligible for prize money by displaying sponsor decals on the front fenders of their race cars and trucks. In some instances, use of a sponsor’s product is required.

Below is the 2015 national series contingency sponsor lineup and special awards:

3M – Sprint Cup Series*, XFINITY Series*
3M Lap Leader Award
American Ethanol – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series*
American Ethanol Green Flag Restart Award (NSCS)
American Ethanol Award to Series Champions (XFINITY Series & NCWTS)
ARP Fasteners – XFINITY Series
COMP Cams – Sprint Cup Series, XFINITY Series, Camping World Truck Series
Coors Light – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series* (Keystone Light)
Coors Light Pole Award
Duralast Brakes – Sprint Cup Series*, XFINITY Series*
Duralast Brakes Brake in the Race Award
Edelbrock – Sprint Cup Series, XFINITY Series, Camping World Truck Series
Flowmaster – Sprint Cup Series
Freescale – Sprint Cup Series*
Freescale Wide Open Award
Goodyear Tires – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series*
Goodyear Tires Award to Series Champions
Holley Throttle Bodies/Carburetors – Sprint Cup Series (throttle bodies), XFINITY Series,

Camping World Truck Series
Ingersoll Rand – Sprint Cup Series*
Ingersoll Rand Power Move Award
K&N Filters – Sprint Cup Series, XFINITY Series, Camping World Truck Series
Lincoln Electric Welders – Sprint Cup Series, Camping World Truck Series
MAHLE Clevite – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series*
MAHLE Clevite Engine Builder of the Race/Year Award
Mechanix Wear – Sprint Cup Series*, XFINITY Series, Camping World Truck Series
Mechanix Wear Most Valuable Pit Crew Award (Quarterly/Year End)
Mobil 1 – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series*
Mobil 1 Driver of the Race/Year
MOOG Steering & Suspension – Sprint Cup Series*, XFINITY Series, Camping World Truck Series
MOOG Problem Solver of the Race/Year
MSD Ignition – XFINITY Series, Camping World Truck Series
Renton Coil Spring – Camping World Truck Series
Sherwin-Williams – Sprint Cup Series*
Sherwin-Williams Fastest Lap Award
Simpson Firesuits – XFINITY Series, Camping World Truck Series

Sunoco – Sprint Cup Series*, XFINITY Series*, Camping World Truck Series*
Sunoco Diamond Performance Award to Series Champions
Sunoco Rookie of the Year
*Indicates Special Award sponsor with a year-end bonus.

For more information, visit http://www.NASCAR.com and follow NASCAR at www.Facebook.com/NASCAR and Twitter: @NASCAR.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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