Sanel Auto Parts Joins NAPA, Adds Eight Locations In Northeast

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Sanel Auto Parts Joins NAPA, Adds Eight Locations In Northeast

The Segal family will continue to own and operate the company, which will be called Sanel NAPA.

Counterman Staff
By Counterman Staff
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From left to right: Lee Maher, president, GPC/APG; David Segal, president, Sanel NAPA; Bobby Segal, CEO, Sanel NAPA; Todd McMurtrie, senior vice president, GPC/APG; and Gregg Sargent, vice president, Eastern Division, GPC/APG.

CONCORD, New Hampshire – Sanel Auto Parts, a chain of 44 stores in the Northeast, announced that the company is joining NAPA Auto Parts.

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The Segal family will continue to own and operate the company, which will be called Sanel NAPA.

Sanel NAPA said it will be purchasing eight additional NAPA stores: three in New Hampshire, four in Maine and one in Massachusetts.

“By joining NAPA, Sanel will be able to provide increased inventory in stores, enhanced access to more products and parts, and faster supply chain logistics to deliver more efficiently at competitive prices,” the company said in a news release.

Sanel NAPA now will be a single source for more than 525,000 parts, sourcing products and services from more than 1,600 manufacturers from multiple distribution centers, “with improved retail and wholesale merchandising programs to meet the multiple needs of customers,” according to the company.

Founded in 1920, Sanel NAPA carries auto parts, heavy-duty truck parts and collision repair and refinish supplies. The company also holds training sessions and technical clinics for heavy-duty technicians, paint and body service providers and automotive professionals.

“It’s a natural fit for Sanel and NAPA to come together,” said Gregg Sargent, Eastern Division vice president for Genuine Parts Company’s U.S. Automotive Parts Group. “Each are strong brands with an over 90-year legacy of quality, excellence and service. Customers will benefit from NAPA’s breadth and depth while continuing to enjoy the local service and attention they have come to expect from Sanel.”

Sanel NAPA is a member of NAPA, HDA Truck Pride and the Refinish Distributors Alliance.

“Partnering with NAPA will launch us into the future, creating unity, strength and a collective focus on our family’s philosophy of having a positive culture, strong work ethic and passion for providing auto parts, heavy-duty truck parts, paint and body shop supplies and now tools, equipment and farm and marine supplies to our customers,” said Bobby Segal, CEO of Sanel NAPA.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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