Colorado Jiffy Lube Group Acquires Mighty Auto Parts Franchise

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Colorado Jiffy Lube Group Acquires Mighty Auto Parts Franchise

The new company, doing business as Mighty of the Rockies, has become the exclusive distributor of Mighty automotive products throughout the Colorado Front Range.

Counterman Staff
By Counterman Staff
Published:

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Griffin Enterprises, which operates 55 Jiffy Lube locations in the Western states, is the latest Jiffy Lube group to acquire a Mighty Auto Parts franchise.

The new company, doing business as Mighty of the Rockies, has become the exclusive distributor of Mighty automotive products throughout the Colorado Front Range, according to Mighty Distributing System of America.

Mighty Distributing System is a Norcross, Georgia-based franchisor with a network of distributors that supply preventive maintenance products and inventory management programs to tire dealers, quick lubes, independent shops, car dealerships and fleets. Mighty’s growth plan includes strategic partnerships with prominent companies such as Griffin Enterprises that operate successful automotive service businesses and are looking for ways to improve profits, operational efficiency and diversification, according to Mighty Distributing.

Griffin Enterprises, owned by Dave and Joye Griffin, operate 55 Jiffy Lube locations in Colorado, Nevada and Utah. In addition, the Griffins operate Golden Glow, an auto body shop, and Cherry, a web-based vehicle-inspection app developer.

“We are well-acquainted with many of the other eight Jiffy Lube-affiliated Mighty franchises and have been considering a similar collaboration with Mighty for a long time,” said Jeff Griffin, Griffin Enterprises vice president of purchasing. “After meeting with them earlier this year and learning more about their impressive growth and expansion, our entire team knew the timing for a partnership was right. We are all honored to be joining the Mighty family and excited to provide exceptional products and services to the greater Denver market.”

The new Mighty franchise allows Griffin Enterprises to centrally distribute Mighty’s preventive maintenance products to its Jiffy Lube stores and provides access to Mighty’s inventory management programs, support and training. In addition, the Mighty division allows Griffin Enterprises to add profits with B2B product sales to non-affiliated customers in an exclusive territory, according to Mighty Distributing.

“We are very proud to partner with Griffin Enterprises, the ninth prominent Jiffy Lube group to add a Mighty franchise,” said Ken Voelker, Mighty’s president and CEO. “The strategic business model we have employed with these Jiffy Lube groups has proven to be a great fit. The team at Griffin is enthusiastic and committed to success in the Denver market and we look forward to supporting them every step of the way.”

Mighty supports 101 franchised distributors in 44 U.S. states and five international markets, according to the company.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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