MAHLE Launches Video Series Highlighting Build of 1968 Chevy Camaro

MAHLE Launches Video Series Highlighting Build of 1968 Chevy Camaro

The custom-built, one-of-a-kind Camaro will serve as the grand prize in the 2018 MAHLE “Drive with the Original” Technician Promotion.

MAHLE Aftermarket and the team at Petty’s Garage in Level Cross, North Carolina, have launched a new series of online videos highlighting the build of a 1968 resto-mod Chevy Camaro.

The custom-built, one-of-a-kind Camaro will serve as the grand prize in the 2018 MAHLE “Drive with the Original” Technician Promotion.

The video series, featured on YouTube, Facebook and Instagram, documents the journey of this rare ’68 Camaro with Rally Sport option as it arrives at Petty’s Garage. The car was towed from a field in Martinsville, Virginia, less than 100 miles from the Petty facility in Level Cross, North Carolina. Showcasing the run-down condition of the soon-to-be classic, the series highlights the extensive restoration process, all the way through to its completion in time to be awarded as the grand prize to a lucky technician at AAPEX 2018.

Short videos with quick highlights of the build provide the viewer with a glimpse of the Petty’s Garage team as they work through the restoration process. Longer, documentary-style videos in the series offer a more in-depth look at the build, featuring interviews with MAHLE and Petty’s Garage experts. “The King,” Richard Petty, also makes several appearances throughout the video series.

“The evolution of this build was something we had to capture on film – there was no doubt in my mind when I saw what the Camaro looked like coming in from Martinsville,” said Jon Douglas, president of MAHLE Aftermarket. “To watch the process unfold over the past several months has been absolutely astonishing. And we are very excited to have produced this video series so that we could share the highlights with everyone.”

The series captures all of the excitement of the build and will culminate with a video of “The King” Richard Petty handing off the Camaro keys to Jon Douglas. After this, the car will be headed for Las Vegas to be on display in the MAHLE booth (# 2661) at AAPEX 2018. The car will be awarded to one of four finalists in the “Drive With the Original” Technician Promotion on the opening day of the show, Tuesday, Oct. 30.

To view the video series, visit MAHLE on Facebook; on YouTube; and on Instagram.

You May Also Like

The Impact of Trade and Tariffs on the Aftermarket

Numerous components make up “landed costs,” but duties, taxes and tariffs can often be a detriment to global trade.

This article, contributed by Tom Cook, is courtesy of AftermarketNews.

All companies engaged in the global supply chain seek to lower the “landed costs” on their goods in imports and exports sales, purchasing and operations.

While there are numerous components that make up “landed costs,” duties, taxes and tariffs are a huge factor and can often be a detriment to global trade.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

ASE Education Foundation Partners on 10 Training Scholarships

Instructors attended a five-day, hands-on training session at the Navistar’s OEM training center.

JNPSoft OptiCat Unveils DataLive Product Tracking Tool

New platform aims to automate a manual process, maximizing time and resource allocations.

AI Technology Puts ACES and PIES on ‘Steroids’

PDM Automotive fosters connections and streamlines information flow across the automotive aftermarket.

Other Posts

Mahle Secures Orders For Thermal Management Modules

Modular design approach enables smaller installation spaces and drastically reduces assembly expenditures, company says.

Women In Auto Care Introduces ‘Women of the World’

The event will take place the first Wednesday of every month beginning in May.

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.