Advance Auto Parts Completes Rollout of New MyAdvance Website

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Advance Auto Parts Completes Rollout of New MyAdvance Website

Advance describes the website as “an interactive, easy-to–use, mobile-friendly platform that simplifies the way professional customers do business.”

Counterman Staff
By Counterman Staff
Published:

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Advance Auto Parts has completed the nationwide rollout of its MyAdvance website, the company said.

Advance describes the website as “an interactive, easy-to–use, mobile-friendly platform that simplifies the way professional customers do business.”

“Now, automotive aftermarket professional customers can easily manage multiple facets of their business from a single site, including parts ordering, promotions, customer support, labor claims and other shop management solutions,” the company said in a news release.

MyAdvance was designed with direct feedback from professional customers and features a collaboration network for automotive aftermarket professionals to interact online with Advance support staff, the company said. Customers have integrated access to more than 30 business programs and services within MyAdvance.

“The MyAdvance website improves the way professional customers interact with our team members, and enables them to interact digitally with Advance and among themselves in new ways,” said Walter Scott, senior vice president, Professional marketing and programs at Advance. “Through MyAdvance, our customers can access our robust, cross-banner product assortment as well as the best-in-class shop services and solutions we offer all in one place, in a flexible and easy to use manner.”

Key benefits for automotive aftermarket professionals using MyAdvance include:

  • Mobile-friendly capabilities for the shop owner or employee on-the-go
  • Customizable dashboards based on a user’s role or job function
  • An “Expert Corner” featuring training and shop business solution advice from automotive aftermarket industry leaders
  • Forums for customers to submit support requests or troubleshoot repair issues directly with Advance team members through chat functionality

“Technology connects our customers, sales team and operations in meaningful ways that improve the customer experience,” said Bob Cushing, executive vice president, Professional at Advance. “Centralizing activities related to a shop’s business with Advance is a great step forward in our never-ending drive to support and say ‘Yes’ to our customers.”

For more information or to visit the MyAdvance portal, visit advancepro.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

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