Auto‐Wares Group of Companies Announces 2018 Suppliers of the Year

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Awards

Auto‐Wares Group of Companies Announces 2018 Suppliers of the Year

Auto-Wares Group presented the awards at its year-end sales meeting in Grand Rapids, Michigan, with more than 150 people in attendance.

Counterman Staff
By Counterman Staff
Published:
From left to right: Tim Snyder (Tenneco), Bruce Gumenick (Auto‐Wares), Fred Bunting (Auto‐Wares), Jeff Koviak (Tenneco), Larry Friesner (Tenneco), Chuck Hawkins (Tenneco), Carl Tellier (Tenneco), Bill Johnston (Tenneco), Todd Leimenstoll (Auto‐Wares) and John Sanford (Auto‐Wares)

Auto-Wares Group of Companies has named its 2018 Supplier of the Year Award winners, recognizing four companies for outstanding performance and collaboration through the past year.

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Auto-Wares Group presented the awards at its year-end sales meeting in Grand Rapids, Michigan, with more than 150 people in attendance.

Top honors went to Tenneco, which was named the overall 2018 Supplier of the Year.

“Tenneco was a strong marketing partner, fully committed to training, offered excellent support in the field, had strong sales and high shipping rates,” Auto-Wares Group said.

Other award winners included:

  • Rising Star Supplier of the Year – Power Stop
  • Data & Technology Supplier of the Year – Dorman Products
  • Sales & Marketing Supplier of the Year – Standard Motor Products

Auto-Wares leadership and store and sales staff voted on all the awards.

“Congratulations to the 2018 winners of the Auto-Wares Supplier of the Year Awards,” said Todd Leimenstoll, president/CEO, Auto-Wares Group of Companies. “Their outstanding performance in 2018 allowed Auto-Wares to provide exceptional customer service levels to our parts store and service center customers. We are grateful for the continued partnership of all our supplier partners.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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