Akebono Expands its Pro-ACT, Akebono Performance and EURO Disc Brake-Pad Offerings

Akebono Expands its Pro-ACT, Akebono Performance and EURO Disc Brake-Pad Offerings

Five of the new parts include premium stainless hardware, and five parts include the required electronic wear sensor, according to the company.

Akebono Brake Corp. has announced seven new part numbers for Chevrolet, Ram, Fiat and Land Rover vehicles.

Five of the new parts include premium stainless hardware, and five parts include the required electronic wear sensor, according to the company.

The product expansion includes one Pro-ACT, one Akebono Performance and five SKUs in the company’s EURO line of disc brake-pad kits.

“We continue to expand our offering in 2019,” said Edward Gerhardt, marketing & data services manager, Akebono Brake Corp. “These seven new part numbers expand our coverage by almost 1 million vehicles. 

“With this release, we now have full coverage for the new Chevrolet Malibu, added front pads for the commercial-use Ram ProMaster City, Fiat 500L and a slew of Land Rovers. All four Land Rover parts include the electronic wear sensor and hardware kits. Range Rover, Range Rover Sport, Discovery and LR4 owners now have the chance to experience great-braking, dust-free performance from Akebono.”

A complete listing of Akebono applications can be found in the company’s web catalog at akebonobrakes.com or directly via showmetheparts.com/akebono.

To view the new part-number announcement, visit Bulletin AK215.

You May Also Like

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

Advance Auto Parts has unveiled a 60-second documentary-style video and campaign featuring former Marine sergeant and world-renowned climber Kirstie Ennis.

Titled “The Climber,” the video chronicles Ennis’s journey from serving in the U.S. Marine Corps and the loss of her leg above the knee after her helicopter went down in Afghanistan. It also captures her recovery and focus on tackling the Seven Summits, the highest mountain in each of the seven continents.

MEMA Establishes Center for Sustainability

The mission of the new Sustainability Center is to serve MEMA members wherever they are in their sustainability journey.

MEMA Names Jackson Executive Director of Strategy and Research

He most recently was executive director of strategy and research for MEMA’s light-duty original equipment division. 

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

Other Posts

Raybestos Adds New Friction, Rotor, Hydraulics Coverage

The 64 new part numbers cover more than 19 million vehicles in operation.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.

Auto-Wares Recognizes Valvoline as Supplier of the Year

Auto-Wares presented eight awards at its Winter Live Sales Meeting in Grand Rapids, Michigan.