The Alliance Aftermarket Jackpot Convention kicked off Oct. 31 at the Mirage Resort in Las Vegas.
Thousands of Auto Value and Bumper to Bumper repair shops and parts stores were greeted by Alliance hosts at the Las Vegas airport and transported to the Jackpot Convention headquarters for the week’s festivities.
Customers received special convention apparel, backpacks and other merchandise upon registration check-in at the grand ballroom.
The grand ballroom features a Jackpot Auto Value and Bumper to Bumper parts store. Attendees will be able to talk to Alliance Parts Warehouse product specialists, learn about new product assortments and merchandising programs and pick up some free goodies at the store counter while there.
The opening night will start off with a reception with hors d’oeuvres and live entertainment. The evening will conclude with the special Jackpot Convention Halloween Costume Contest and several major-prize give-a-way drawings.
The highlight of the week will be on the morning of Thursday, Nov. 1, as the Alliance shuts down Las Vegas Boulevard and the entire group of Auto Value and Bumper to Bumper attendees make their way to the AAPEX Show at the Sands Expo. While there, they will spend the day meeting with supplier channel partners at their booths, learn about the latest in new products and advanced technology and find out about new service and repair techniques.
“Our Auto Value and Bumper to Bumper customers are in for a tremendous week of a lifetime,” said Scott Bennet, Alliance chairman of the board and president of Bennett Auto Supply. “Each day we have planned out with special entertainment, training sessions and social gatherings appealing to everyone. They have been looking forward to this since we announced Jackpot a couple years ago.”
