The Aftermarket Auto Parts Alliance has promoted William (Jim) Holik to the director of marketing effective Sept. 1.

Holik continues to lead the creative design, communications, content development and branding efforts for Auto Value and Bumper to Bumper.

“Jim has taken our marketing efforts to the next level these past four years,” said JC Washbish, vice president of sales & marketing for the Alliance. “He has completely overhauled our SEO, locator services and reputation-management strategies. Earlier this year we launched our Alliance Connect platform, which Jim played the critical role of content design architect. In addition to that, he helped the Alliance to successfully navigate the unique opportunities of taking several of our critical shareholder meetings virtually. I can proudly say that our Alliance virtual meetings stood out in a time of the standard Zoom call.”

Holik joined the Alliance as digital content manager in July 2017 and was promoted to creative marketing manager in 2018. In his new position as director of marketing, he will be responsible for the brand and content strategy of the Alliance. He also will develop marketing content for Alliance communications, training and promotions, and produce the run of show for Alliance meetings and the Alliance’s upcoming “2022 Aftermarket Jackpot: High Stakes Edition Convention” in Las Vegas.

Holik holds a master of the arts in communication and media studies from St. Mary’s University, a bachelor’s degree in communication arts and production from the University of the Incarnate Word as well as an associate’s degree in sequential graphics and animation from San Antonio College. All three schools are located in San Antonio.