Bosch Launches New Digital Marketing University

Bosch Launches New Digital Marketing University

Network shops gain access to web marketing tools, company says.

LAS VEGAS, Nev. – Bosch has announced a significant new benefit for repair shops that are members of its exclusive Bosch Car Service program. According to a recent Google research study, 43 percent of drivers today search online or on their mobile phones when deciding where to take their vehicle for service. Going beyond traditional parts and technical training to help Bosch Service Centers reach these consumers, Bosch is launching the company’s new Digital Marketing University to provide new training programs and tools in areas such as website marketing, web scheduling, social media, loyalty and search engine marketing.
 
“While our service centers are highly skilled in servicing vehicles, promoting their businesses properly online is out of the comfort zones of many shops,” said Michael Lippman, marketing manager for the Bosch Car Service program. “With our new Digital Marketing University, we’ll give them the assistance they need to grow their businesses.”
 
“Google research indicates that 70 million searches on automotive aftermarket services are conducted monthly,” added JP Persico, manager of the digital marketing team for Robert Bosch. “These tools are aimed at helping Bosch Service centers enhance and increase their digital appearance.
 
“Our initial training sessions will introduce the latest digital marketing technologies,” continued Persico. “These sessions will be followed by webinars and access to online resources, keeping shops in our Bosch Service network at the forefront of digital marketing.”
 
“We will be rolling out our Digital Marketing University in the next few months,” said Bobby Bloom, senior vice president, Robert Bosch Automotive Aftermarket. “In doing so, Bosch Service centers will have tools beyond all other programs in the automotive aftermarket to attract the digital-savvy consumer.”
 
The Bosch Service network is an exclusive network of top independent repair centers, servicing gasoline, diesel and hybrid-powered vehicles. Bosch Service centers receive quality parts, diagnostic and wheel service equipment and training from Bosch, the largest automotive original equipment and aftermarket parts manufacturer in the world.
 
“We encourage independent repair shops to consider joining the Bosch Service network,” said Lippman. “Partnering with the world’s largest supplier of automotive parts and systems to vehicle manufacturers and the aftermarket provides shops with access to the most current technical service information, highest quality parts and a wide variety of merchandising tools,” he said. Interested service centers can request more information on the www.boschcarservice.us website.
 
To access the research study mentioned in this release, click here.

You May Also Like

Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.

The Auto Care Association announced it has been certified as a Great Place to Work.

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said in a news release.

With a remarkable 95% of employees affirming that the Auto Care Association is a great place to work, the organization stands out significantly above the national average. This recognition is based on direct feedback from employees, provided as part of the Great Place to Work’s rigorous, data-driven methodology.

HD Repair Shops Report Increases in Counter Sales, Labor Rates

The data comes from a Fullbay report published in partnership with ATA’s Technology and Maintenance Council.

Heavy Duty Repair
Applications Open for Federated Car Care Scholarships

Interested students should complete and submit their applications at AutomotiveScholarships.com by March 31.

BendPak Names Expert Automotive Primary Distributor in Las Vegas Valley

Under the agreement, Expert Automotive Equipment will offer and support equipment sold under the BendPak, Ranger, Cool Boss and Autostacker brands.

Expert Automotive
Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood

Other Posts

MEMA Aftermarket Suppliers Achieves UAF Gold Lifetime Trustee Status

The designation goes to “outstanding donors who significantly support the UAF’s mission.”

MEMA UAF Gold Lifetime Trustee
ASE Ed. Foundation, Auto Dealer Associations Tackle Tech Shortage

Three student competitions are currently scheduled for 2024, with more being planned.

ASE Education Foundation Auto Dealers
Northwood U Announces 2024 Class of 20 Under 40 Honorees

The program recognizes NU alumni who are ambitious professionals doing great things in their careers, organizations or communities.

Northwood University 20 Under 40
Two NexaMotion Units Expand Product Offerings, Open New Locations

Transtar Industries and C&M Auto Parts are expanding.

NexaMotion Expanding