Bridgestone Announces Two Grand Prize Winners In Nationwide Fuel The Drive Contest

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Bridgestone Announces Two Grand Prize Winners In Nationwide Fuel The Drive Contest

Based on the quality of contest submissions and the narrow margin of votes between the top two entries, Bridgestone was inspired to award two grand prizes.

Counterman Staff
By Counterman Staff
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NASHVILLE, Tenn. — Bridgestone Americas announced two $25,000 grand prize winners in the 2015 Fuel the Drive Contest: Minges Brook Elementary School in Battle Creek, Mich., and World Compass Academy in Castle Rock, Colo. Based on the quality of contest submissions and the narrow margin of votes between the top two entries, Bridgestone was inspired to award two grand prizes. A $5,000 runner-up prize will be awarded to the third highest recipient of votes, Crestwood Intermediate School in Chesapeake, Va. Fuel the Drive is part of the company’s partnership with the National Football League (NFL) initiative, NFL PLAY.

“Like everyone who voted in our Fuel the Drive Contest, we were inspired by these wonderful and deserving projects, and we are excited to be able to give away two grand prizes,” said Amber Holm, vice president of brand marketing, Bridgestone Americas Tire Operations. “Programs like Fuel the Drive are an important part of our vision at Bridgestone to be an innovative tire company and an outstanding corporate citizen. We want to do our part to make the communities where we do business great places for local youth to live and play.”

Bridgestone created the Fuel the Drive contest as a way to help fund a new or existing, K-12 school-based athletic program or wellness initiative. In addition to their prize money, the two grand prize winners and runner-up also will receive an NFL PLAY 60 in a Box kit, which includes a range of equipment to increase physical activity options for students.

The three winners all will be making playground and recreation area improvements. Minges Brook Elementary School plans to use the grand prize funds to purchase new playground equipment for students to enjoy during recess sessions each day. The equipment also will provide a place for neighborhood children to play after school or during the summer.

Focusing on the school’s sports teams, World Compass Academy will use the prize money to purchase soccer nets, a backstop for baseball, bleachers and paint lines for soccer and football fields. Runner-up Crestwood Intermediate School will be purchasing additional playground equipment for students with the Fuel the Drive prize money.

Bridgestone, the world’s largest tire and rubber manufacturer, is committed to being an outstanding corporate citizen. The Fuel the Drive contest is one way Bridgestone is making its communities better places to work, live and play.

To enter the contest, nearly 100 contestants submitted a 250-word essay describing why their school’s program has untapped potential and explaining how contest prize money would be used. After a panel of judges selected the top 10 finalists, the public was invited to vote for their top choice. During the voting period of November 12, 2015 and December 14, 2015, the contest received hundreds of thousands of votes.

For more information, visit www.FueltheDrive.com.

About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world’s largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

 

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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