Filter Technology
Information on replacing and caring for filtration systems.
Why Do I Call the EO Dealer for Parts?
Original-equipment technology, telematics and plain-old marketing are stealing away your professional accounts. Find out why they call the dealer instead of you.
Questions & Answers
Where do technicians go to find answers? They often head straight for their trusted parts professional, a multi-skilled business partner who seems to have all the answers.
Dual Mass Flywheel/Clutch Replacement Options
Your flywheel questions answered.
More Than a Patch: ASE P2 Parts Specialist Test Prep
ASE P2 Parts Specialist Test Prep Next month, thousands of automotive service professionals from across the country will take one – or several – ASE certification tests. Those who succeed earn the right to wear the ASE patch, a tangible reminder to customers that you know your stuff. But succeeding on the test takes knowledge
From Hot Rods to Hondas
Yesterday’s domestic ‘hot rods’ are today’s Hondas, Nissans and Toyotas.
Is The Aftermarket’s Future Safe?
A day at a German test track – or a drive through your own hometown – shows the aftermarket must keep up with technology.
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Communication at the Counter
Has looking up parts become too routine? If so, then consider the hoops the typical import parts specialist has to jump through just to find the right parts!
Six Steps to Knock-Out Service
Want to knock out your customers with first-rate service? Here are six ways to wow your professional customers.
New Nameplates Mean New Challenges
Once upon a time, it was easy. But it sure got complicated with the addition of Japan, Swedish, German – and now Korean – nameplates. What’s next? China?
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.