WD Deliveries: Response to a Failing Market?
During recent travels I had the opportunity to read a book written by Robert Kiyosaki. In the book, he made an analogy about supply and demand thats been running through my mind. It had to do with peoples reactions to changes within the laws of economics.
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Flash! Reprogramming Vehicle Computers
Typically, when someone brings up the subject of “flashing” you get two reactions. The technologically informed parts professionals think about added revenue and service, while rowdier folks think about doing something that could land them in front of a judge.
Managing Technology Through Parts Store Management Systems
Connectivity has always been important in distribution, but the Internet has changed how essential connectivity really is.
Hot Refrigerant Sales
Since there have been some pretty substantial changes in the A/C category recently, it’s important to keep up on the rules and regulations surrounding this product. It will keep your customer, business and environment safe.
The Branding of Program Groups
In the beginning, program groups were little more than group buyers. These days, groups are bona-fide programs that allow parts stores and their service dealer customers to compete on a level playing field thanks to the brand recognition that group membership brings.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Dealership Parts & Service Takes Aim at the Aftermarket
Would you sell parts to your competitor? In all probability, you already do.
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.
Specialty Chemicals
The fastest growing product category in the aftermarket today is specialty chemicals.
Ready to Sell Your Store? (Part IV)
Part IV of “Ready to Sell Your Store?” Dealing with taxes that will come up as a result of the sale of your business.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond