Celebrate the Football Season With The Raybestos Fall Football Fun Program

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Celebrate the Football Season With The Raybestos Fall Football Fun Program

Raybestos-branded Fall Football Fun premiums include tailgating essentials such as an Arctic Zone 6-can cooler, a Swiss Force Meister stainless steel multi-tool with 13 different functions such as can and bottle openers, needle nose pliers and two screwdrivers and an H2GO 32-ounce water bottle.

Counterman Staff
By Counterman Staff
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MCHENRY, Ill. — Now through Nov. 30, 2015, Raybestos distributor customers of Brake Parts Inc have the opportunity to design their own Fall Football Fun sales program with Raybestos branded premiums to reward their customers with must-have tools for the football season.

“The latest Raybestos promotion is the perfect way for our distribution customers to create their own Fall Football Fun program by using exciting branded premium items to help their loyal customers celebrate the big game,” said Kristin Grons, marketing manager, Brake Parts Inc. “To take advantage of this special offer, all they need to do is purchase one or more cases of Raybestos branded premiums and they’ll have everything they need to tailor their own program. But just like the football season, time is limited, so order your premiums today.”

Raybestos-branded Fall Football Fun premiums include tailgating essentials such as an Arctic Zone 6-can cooler, a Swiss Force Meister stainless steel multi-tool with 13 different functions such as can and bottle openers, needle nose pliers and two screwdrivers and an H2GO 32-ounce water bottle. Growler Sierra that keeps beverages hot for eight hours and cold for 16 hours. There is no limit to the number of premium packs that can be ordered.

For more information about the Raybestos Fall Football Fun program, contact your local Raybestos sales representative or call customer service at (800) 323-0354. Downloadable sales flyers are available at www.RelyOnRaybestos.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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