DEI Supports Grassroots Motorsports With A Multiple-Year Contingency Connection Commitment

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DEI Supports Grassroots Motorsports With A Multiple-Year Contingency Connection Commitment

With more than 80 percent of all racers involved in grassroots motorsports, Contingency Connection’s Racer Reward Program allows DEI the most direct way to reach target consumers – the racers, engine builders, machine shops and enthusiasts at the track or online for the broadest number of venues and series.

Counterman Staff
By Counterman Staff
Published:

AVON LAKE, Ohio — In support of grassroots motorsports, leading thermal control manufacturer DEI, has signed a multiple year agreement to sponsor Contingency Connection’s weekly Racer Rewards Program and the DEI “Coolest Champion”  end of season Championship Bonus. Additionally, DEI is launching its national Grassroots Support program with a special pre-season 20 percent discount for purchases made online at www.DesignEngineering.com. To receive the discount, simply enter the code: DEICCRACER.

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Contingency Connection is the nation’s oldest and largest motorsports marketing platform reaching grassroots racers in almost every form of competition in the USA including dirt, paved, drag, tractor pull, off-road, diesel, mud bogs, sand drags, import and motorcycle. 

With more than 80 percent of all racers involved in grassroots motorsports, Contingency Connection’s Racer Reward Program allows DEI the most direct way to reach target consumers – the racers, engine builders, machine shops and enthusiasts at the track or online for the broadest number of venues and series.  

In 2017 and 2018, Racer Rewards winners at Contingency Connection tracks and series will qualify to receive the “DEI Racer’s Deal” receiving special discount pricing at www.designengineering.com on four groups of popular DEI heat protective products: Line and Sleeve, Reflective, Protect-A-Boot spark plug wire protectors, and Versa Shield starter shield. To participate, racers simply display the DEI decal in order to win valuable DEI product discount certificates.  

In addition to weekly awards, DEI will sponsor the end-of-season DEI “Coolest Champion Bonus” crowning ONE (1) DEI Champion at each Contingency Connection track and series and awarding each champion with a $200 DEI retail prize package.

Team DEI Sponsorship Manager Tim Musiek said, “We strongly believe that Contingency Connection Racer Rewards program is one of the best ways to reach the DIY market and everyone that lives and breathes racing at the grassroots level—the racers, engine builders, machine shops, everyone that is a hard-core enthusiast with a passion for racing.”

Jackie Ressa of Contingency Connection stated, “We are thrilled to welcome DEI to the Contingency Connection Racer Rewards family.  DEI has always been a true supporter of grassroots, weekend warriors and their sponsorship with us is just one more way to show it!”  In 2017 Contingency Connection’s Racer Rewards will guarantee over $50,000 in National weekly Contingency and Bonus Awards to each member track and series.

For more information about DEI’s commitment to Connection Contingency, call Tim Musiek at 800-264-9472, or e-mail Musiek at [email protected].

To redeem the DEI pre-season 20 percent discount, go to www.DesignEngineering.com and enter the code: DEICCRACER. To keep up with the very latest DEI product introductions and company news, connect on Facebook, Twitter, Pinterest or subscribe to DEI’s You Tube channel.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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