Federated Auto Parts 400 Set For Aug. 14

Federated Auto Parts 400 Set For Aug. 14

The race will be televised live at 3 p.m. ET nationally on the USA Network and streamed on PeacockTV.com. 

The Federated Auto Parts 400 NASCAR race will be held on Sunday, Aug. 14, at the Richmond Raceway.

The race will be televised live at 3 p.m. ET nationally on the USA Network and streamed on PeacockTV.com. 

“We are looking forward to sponsoring the first-ever summer NASCAR Cup Series race at America’s premier short track, Richmond Raceway,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “We know our members, customers and vendor partners will enjoy a fun-filled weekend of racing and hospitality. Winners of the Federated 400 Suite Deal Weekend will also be in attendance for what we know will be a memorable race weekend experience.”

Federated spokesperson and NASCAR legend Kenny Schrader will be on hand to meet with the Federated members, suppliers and invited guests.

Federated has been the title sponsor of the NASCAR Cup Series race in Richmond since 2012, and this year marks 27 consecutive years that Federated has been involved with NASCAR.

You May Also Like

HDA Truck Pride Welcomes Superior Diesel

Superior Diesel has locations in Waterman and DeKalb, Illinois.

Superior Diesel

HDA Truck Pride said it has expanded its footprint in Illinois with the addition of Superior Diesel Inc.

Founded in 1979, Superior Diesel started as a modest gas station with three bay doors servicing mostly automotive vehicles and farm trucks.

Over the years, the station removed the gas pumps and switched its attention to heavy-duty parts and service. Superior Diesel now has two locations in Waterman and DeKalb offering a comprehensive range of services to keep trucks and trailers on the move.

Federated to Sponsor DIRTcar Nationals, World of Outlaws in 2024

Federated also will sponsor the World of Outlaws work area and serve as a major associate sponsor on Shark Racing’s No. 1 World of Outlaws sprint car driven by Logan Schuchart.

federated dirt car nationals
Registration Open for HDA Truck Pride Annual Meeting

The annual meeting is scheduled for April 17-20 at the Gaylord Texan Resort and Convention Center. 

HDA Truck Pride Gaylord
The Alliance Promotes JC Washbish to President

The promotion is effective Jan. 1.

JC Washbish
Alliance CVHD Honors Gorilla Brake with Heavy-Duty Hauler Award

The award recognizes a heavy-duty channel partner that goes above and beyond with customer support, quality products and effective fill rates for the Alliance CVHD program.

CVHD Gorilla Brake

Other Posts

HDA Truck Pride Adds Bayview Group in Canada

The Bayview Group is a second-generation family-owned business that has served Atlantic Canada for more than 50 years.

Bayview Group
Alliance Names SMP 2023 Channel Partner of the Year

The Channel Partner of the Year Award is the most prominent of the Alliance’s channel-partner awards.

Alliance Kicks Off 2023 Winter Shareholder Meeting

This is the largest gathering to date, with more than 500 people in attendance.

HDA Truck Pride Adds E-W Truck & Equipment in San Diego

E-W Truck & Equipment Co. is a three-generation family-owned business that has been servicing the San Diego community for 69 years.