Federated Auto Parts 400 Set For Aug. 14

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Federated Auto Parts 400 Set For Aug. 14

The race will be televised live at 3 p.m. ET nationally on the USA Network and streamed on PeacockTV.com. 

Counterman Staff
By Counterman Staff
Published:

The Federated Auto Parts 400 NASCAR race will be held on Sunday, Aug. 14, at the Richmond Raceway.

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The race will be televised live at 3 p.m. ET nationally on the USA Network and streamed on PeacockTV.com. 

“We are looking forward to sponsoring the first-ever summer NASCAR Cup Series race at America’s premier short track, Richmond Raceway,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. “We know our members, customers and vendor partners will enjoy a fun-filled weekend of racing and hospitality. Winners of the Federated 400 Suite Deal Weekend will also be in attendance for what we know will be a memorable race weekend experience.”

Federated spokesperson and NASCAR legend Kenny Schrader will be on hand to meet with the Federated members, suppliers and invited guests.

Federated has been the title sponsor of the NASCAR Cup Series race in Richmond since 2012, and this year marks 27 consecutive years that Federated has been involved with NASCAR.

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Federated Upgrades Car Care Center Program

The program features updated signage, marketing support, image-enhancing tools, wearables and business-management assistance.

Josh Cable
By Josh Cable
Josh Cable is the editor of Counterman and ShopOwner. He joined Babcox Media in January 2017, and has been working in the field of journalism since 1999.
Published:
Federated Car Care Center

Federated Auto Parts has added several enhancements to its Federated Car Care program designed to help its Car Care Center customers improve and grow their businesses.

“The Federated Car Care program continues to be the industry’s premier support program for professional automotive service providers,” said John Marcum, director of marketing for Federated Auto Parts. “Federated has always supplied its Car Care Center customers with brand-name quality parts, extensive training and marketing support. We recently upgraded the program with additional business-management support and training opportunities that help shops increase their bottom lines.”

Read Full Article

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