Advance Auto Parts To Sponsor NASCAR Weekly Series

Advance Auto Parts To Sponsor NASCAR Weekly Series

As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”

As NASCAR Weekly Series sanctioned events begin to return at select tracks across North America, NASCAR and Advance Auto Parts announced a multiyear official partnership designating Advance as the series entitlement sponsor.

As part of the agreement, Advance also becomes the “Official Auto Parts Retailer of NASCAR.”

“It’s great to have Advance join us in welcoming the return of NASCAR-sanctioned grassroots racing,” said Ben Kennedy, vice president, racing development, NASCAR. “Advance’s commitment to our Weekly Series will develop some of the brightest NASCAR talent across North America. Advance has a long history in racing, and we’re thrilled to see its expanded presence from the grassroots all the way through our national series.”

The NASCAR Advance Auto Parts Weekly Series is one of the oldest series in NASCAR, where champions are crowned at NASCAR-sanctioned home tracks. The NASCAR Advance Auto Parts Weekly Series was paused in mid-March due to COVID-19 and recently returned with sanctioned events at select tracks beginning June 6.

The series is run at nearly 60 NASCAR-sanctioned home tracks throughout the United States and Canada. NASCAR home tracks are a group of local short tracks sanctioned by NASCAR.

“Drivers and race fans in North America have not been able to attend their local tracks due to COVID-19. We are excited to be partnering with NASCAR and the NASCAR Weekly Series to support tracks, drivers and fans as they resume live racing this year,” said Jason McDonell, Advance’s chief marketing officer. “We are committed to helping our customers advance in our stores, online and with this multiyear partnership with NASCAR. We are passionate about advancing local communities where we serve, and through this sponsorship we’ll be able to help grow racing at the grassroots level while supporting the next generation of champions.”

Race fans can catch select NASCAR Advance Auto Parts Weekly Series races live and on-demand via TrackPass on NBC Sports Gold, the new streaming service from NASCAR and NBC Sports. NASCAR Advance Auto Parts Weekly Series races are part of the NASCAR Roots package for $2.99 per month or $19.99 annually. The full TrackPass package, which includes NASCAR Roots, IMSA and American Flat Track events is available for $4.99 per month or $44.99 a year.

TrackPass on NBC Sports Gold will be available on desktop web browsers and via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.

You May Also Like

Lucas Oil Expands Racing Partnerships in 2024

The partnership includes support of Kyle Busch Micro Sprint races and the Brexton Busch schedule.

Lucas Oil Richard Childress Racing

Lucas Oil Products, a long-time partner of both Richard Childress Racing and ECR Engines, will expand its partnership with Richard Childress Racing and Kyle Busch in 2024, the companies announced.

The Indianapolis-based company will partner with RCR and Busch for multiple NASCAR Cup Series races and also continue as the official motor oil of ECR engines. 

Dayco, Tony Stewart Continue Partnership for 2024 Racing Season

Matt Hagan and Stewart will compete in their respective categories using Dayco blower belts on the track.

Dayco Tony Stewart
MAHLE Selects Remaining Winners of 2023 Engine Giveaway

In addition to the engine, all four winners received a one-night hotel stay and entry to the PRI show in Indianapolis.

Premium Guard Launches Three Redesigned Websites

Each website features a clean, intuitive user interface and a better navigation experience, Premium Guard said.

WIX Filters Announces Promotion Winners

The 2023 “Win with WIX” installer promotion took place from June 27 through Aug. 25.

Other Posts
Advance Announces Merchandising Leadership Changes

Bruce Starnes, new executive vice president, chief merchant, takes over for the retiring Ken Bush.

Advance Auto Parts Celebrates ‘National Road Trip Day’

“Check Your Battery, Not Your Bag” campaign offers free gift cards for road trip essentials and curbside services.

Lauren Beaulieu’s Rise in the Automotive Aftermarket

Advance VP says education and training in the aftermarket for pros and students is a topic close to her heart.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.