Keeping Ride-Control Returns in Check

Keeping Ride-Control Returns in Check

When you’re recommending shocks and struts, quality matters.

A recent study found that the auto parts sector holds the dubious distinction of having the highest return rate of any retail category, with nearly one in four auto parts returned. If you’ve been working in the automotive aftermarket for a while, this probably comes as no surprise. Most counter pros look at returns as just a fact of life in the aftermarket.

Still, returns can be costly. When a part is returned, it sets in motion a number of expenses, including manually processing credits; reverse logistics and transportation; repackaging products; and additional quality-control testing to rule out major defects in materials.

This video is sponsored by The Pronto Network.

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