MAHLE Aftermarket Releases 2017 MAHLE Original Gasket Catalog For Automotive Aftermarket

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MAHLE Aftermarket Releases 2017 MAHLE Original Gasket Catalog For Automotive Aftermarket

The 2017 catalog provides coverage for more than 1 million applications, representing more than 35 million vehicles in operation in North America.

Counterman Staff
By Counterman Staff
Published:

MAHLE Aftermarket Inc. recently announced the release of its 2017 MAHLE Original gasket catalog for Asian, European and domestic applications in North America.

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The MAHLE Original gasket catalog features 6,871 SKUs, including 1,314 new part numbers, and 1,151 part numbers that are exclusive to MAHLE. The 2017 catalog provides coverage for more than 1 million applications, representing more than 35 million vehicles in operation in North America.

“MAHLE Original gaskets match OE parts in form, fit and function,” said Jon Douglas, general manager, MAHLE Aftermarket North America. “The MAHLE Original gasket line also offers the best coverage in the aftermarket – across domestic, Asian and European vehicles.”

The catalog can be downloaded in PDF format on www.mahle-aftermarket.com. The part numbers contained in this new catalog are also available in the eCatalog online at catalog.mahle-aftermarket.com/na, where the application can be searched by product, vehicle make and engine. The catalog is written in English, with French and Spanish translations available for the body of the catalog.

MAHLE Aftermarket Inc. announced at AAPEX 2016 that the new brand name for the gasket line would be MAHLE Original; these are the same sealing products sold in North America since 2007 under the Victor Reinz brand licensed to MAHLE Aftermarket. 

MAHLE Aftermarket also announced at AAPEX the “Drive With The Original” promotion, with a grand prize of a custom-built, twin-turbocharged MAHLE Mustang built by Petty’s Garage. The winner will be selected at AAPEX 2017 in the MAHLE booth.

Information on entering the “Drive With The Original” Promotion is available on specially marked MAHLE Original gasket boxes. Complete information about the “Drive with the Original” promotion, including official rules, terms and conditions, can be found at www.drivewiththeoriginal.com.

For more information about MAHLE Aftermarket and its brands, visit www.mahle-aftermarket.com or contact your local sales representative.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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