LINE-X Teams Up With Kenny Pfitzer To Create The LINE-X Widebody Raptor

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LINE-X Teams Up With Kenny Pfitzer To Create The LINE-X Widebody Raptor

LINE-X accessories, teamed up with custom car and concept vehicle builder, Kenny Pfitzer, to create one of most dramatically customized builds at this year's SEMA Show.

Counterman Staff
By Counterman Staff
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LINE-X, a global leader in extreme performance automotive coatings complemented with top shelf Truck Gear by LINE-X accessories, teamed up with custom car and concept vehicle builder, Kenny Pfitzer, to create one of most dramatically customized builds at this year’s SEMA Show: A 2017 Ford Raptor with completely machined body parts and stunning Truck Gear by LINE-X off-road accessory prototypes.

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  • The LINE-X Widebody Raptor is entirely coated in LINE-X ULTRA – a groundbreaking thin-build, low profile coating that is only available through the LINE-X network. LINE-X ULTRA, characterized by eye-catching smooth textures; strong UV protection; and universal fit for tight clearances; offers superior durability with major style points. ULTRA is the first polyurea coating of its kind that exceeds the standard properties of paint and powder coat. In physical tests LINE-X ULTRA is 15 times stronger than standard thin film coatings.
  • The stunning “burnt ember” color highlights the nearly infinite color matching possibilities LINE-X applicators can achieve. The process for creating custom colors starts in R&D where developers use a highly calibrated machine and mixing method to match the desired color. Each new color formula expands the growing database of color pigments that are available to LINE-X applicators around the world.
  • Pfitzer, and his new Zero to 60 Designs design shop, fabricated several prototype Truck Gear by LINE-X accessories: Front and rear bumpers, side steps and other unique touches to accentuate the Raptor with elevated style and functionality.
  • Completely machined quarter panels and fenders make this monstrous machine a full six inches wider than a stock Ford Raptor.

“The LINE-X Widebody Raptor truly embodies the bold style and extreme protective qualities of the LINE-X brand with its dramatic design and captivating Truck Gear by LINE-X accessory prototypes,” said Dennis Weese, president of LINE-X. “I am extremely proud of the work that Kenny and our entire team and partners have done to make this concept a reality. We are confident the LINE-X Widebody Raptor will receive high praise from top builders, the SEMA editorial team and showgoers.”

#ExtendYourLimits: Extreme Protection, Style and Parts.

Reflecting the theme at the LINE-X experience this year, the LINE-X Widebody Raptor is a visible symbol of the brand’s challenge to #ExtendYourLimits – with top-of-the-line features and parts:

  • LINE-X ULTRA – Color Matched In “Burnt Ember” with Unique Design Elements, Complete U/V Protection
  • LINE-X PREMIUM Bedliner
  • Truck Gear by LINE-X Floor Liners, Prototype Front and Rear Bumpers and Side Steps
  • Zero to 60 Machined Front and Rear Quarter Panels, Fender Flares, Grill, Tailgate, Hood and Custom Leather Interior
  • FOX Factory Race Series Shocks
  • Brembo Front and Rear Type 3 GT Brakes
  • SolarGard Ultra Performance Plus Window Film
  • MagnaFlow CAT Back Performance Exhaust System
  • Camburg Kinetik KINETIK Series Billet Upper Control Arms
  • Rigid Industries Lighting – RDS-Series PRO, SR-Q PRO and E-Series PRO
  • Warn Zeon 12-S Winch
  • Black Rhino Madness Alloy Wheels
  • NEXEN Roadian MTX Tires
  • Factor 55 FlatLink Winch Hook and ¾” Crosby Shackles

Famed Builder. World-Class Design.

The Raptor is one of several vehicles built for LINE-X by Pfitzer, who is entered in this year’s Battle of the Builders competition with four different entries. Spanning a 20 year career in the automotive industry, Kenny Pfitzer’s fingerprints have been on thousands of custom projects and concepts.

“I have to say this has been one of my most ambitious projects to date. Improving an already iconic vehicle like the Raptor was extremely challenging, but my design elements and the way we were able to incorporate LINE-X ULTRA – as well as never-before-seen Truck Gear by LINE-X accessory concepts – into this build really makes it stand out against other Raptors at SEMA,” said Pfitzer, president of Zero to 60 Designs in Corona. “LINE-X is a bold brand that’s constantly pushing the limits of extreme design, protection and style, so it was my mission to create an equally aggressive truck that evokes that same level of attitude.”

SEMA attendees can see the LINE-X Widebody Raptor in their booth in the Upper South Hall, Booth # 34113.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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