Bennett Auto Supply Acquisition

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Bennett Auto Supply Acquired By O’Reilly

Pompano Beach, Florida-based Bennett Auto Supply operates 60 stores in the Sunshine State.

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By Amy Antenora
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O’Reilly Automotive has entered into a definitive agreement to purchase substantially all of the auto parts-related assets of Bennett Auto Supply.

The asset purchase is expected to be completed by the end of this year.

Pompano Beach, Florida-based Bennett Auto Supply celebrated 60 years in business in 2017. The family-owned business operates 33 stores in Florida, and O’Reilly currently has 193 stores in the state.

In 2015, Bennett made a move to take on national competitors with a revamped brand position and creative campaign, along with launching a robust e-commerce website, offering more than 50,000 parts.

Terms of the deal have not been disclosed. However, O’Reilly CEO and Co-President Greg Johnson welcomed Bennett team members to the company.

“We are very excited to announce we have entered into a definitive agreement to purchase substantially all of the assets of Bennett Auto Supply, a highly respected, privately held automotive parts supplier operating 33 stores in southern Florida,” said Johnson. “Over the past 61 years, the Bennett family has built a very successful business based on a culture of providing excellent customer service and is a premier parts supplier in their markets. I would like to welcome the Bennett team members to O’Reilly, and we look forward to the opportunities we will have together as we continue our profitable growth in Florida.”

In other O’Reilly news, the company announced that its board of directors approved a resolution to increase the authorization amount under its share-repurchase program by $1 billion, raising the aggregate authorization under the program to $11.75 billion. The additional $1 billion authorization is effective for a three-year period, beginning on Nov. 13.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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