O’Reilly Reports 5% Jump in Second-Quarter Sales

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Financials

O’Reilly Reports 5% Jump in Second-Quarter Sales

Sales for the first six months of 2019 increased to $5 billion, up 6% from $4.74 billion for the first six months of 2018.

Counterman Staff
By Counterman Staff
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O’Reilly Automotive reported second-quarter revenue of $2.6 billion, a 5% increase over second-quarter 2018.

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Net income for the company’s second quarter, which ended June 30, increased to $354 million, up from $353 million in Q2 2018.

Diluted earnings per common share for the second quarter increased 5% to $4.51, up from $4.28 year-over-year.

“For the quarter, our comparable-stores sales growth was 3.4%, which was in the lower end of our 3% to 5% guidance range as unseasonably cool and rainy weather in many of our markets was a headwind to summer, heat-related categories,” O’Reilly CEO Greg Johnson said in a news release. “The challenging weather also caused significant delays in construction and new store openings, resulting in lower-than-planned non-comparable-store sales volumes for the quarter.

“ … Despite the challenges we have seen in the seasonal demand environment thus far in 2019, we remain confident in the solid demand drivers supporting our industry and in our team’s ability to provide unsurpassed levels of service to our customers, and as a result, we are maintaining our full-year comparable store sales guidance at a range of 3% to 5%.”

Sales for the first six months of 2019 increased to $5 billion, up 6% from $4.74 billion for the first six months of 2018.

Due to the rainy weather, O’Reilly opened 43 stores across 15 states, which was fewer stores than the company expected, according to Johnson. However, O’Reilly still expects to open at least 200 net new stores this year.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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