No More Countermen?
Saying that technology will replace the parts professional is sort of like waiting for the paperless office. Not gonna happen.
Data: Taking Full Advantage
Keeping track of data allows you to further refine your business model and come up with improved promotions and advertising programs. It’s important for every business.
The Great Brand Debate
A brand is a promise. But the bigger question is: Just what exactly does your brand promise?
Pac Man Fever
Pricing pressures in the automotive parts business are so bad that prices have remained essentially unchanged since 1982.
12th Annual Tech Forum
Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the
Romancing the Dot Bomb
Even the Internet needs proper channels of distribution.
Action and Reaction
Remember manufacturer sales people? There might be a connection between their reduction and a renewed strength of the OE brand.
Cooling Off
It’s summer and that means two things – hot weather and increased sales of cooling parts.
My Kingdom For a Caliper, Part II
First it was an availability issue. Then it was a cataloging problem. Both situations resulted in lost sales for the store.
OE or Aftermarket?
Ever wonder what goes through your professional customer’s mind when he’s sourcing electronics? Here’s one shop owner’s perspective on why he prefers aftermarket over OE.