We Are Counterpros, Not Numbers!
Read this month’s letters to the editor.
Cooling System Colors
There is a true rainbow of coolant colors in the aftermarket. Which one is right for your customers?
Candy and Cashews
What’s the real difference between jobbers and retailers? These days, it’s really more than just the snacks each sells.
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Universal Coolants: The Ultimate Answer?
For nearly a decade, vehicle manufacturers have been introducing and using a variety of extended life coolants. The only thing these coolants have in common is they all seem to differ in formulation and color. There are orange coolants, green coolants, blue coolants, red coolants, yellow coolants, even pink ones. The proliferation of different coolant
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Are Your Cooling System Sales Hot or Cold?
Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.
The Comeback of Engine Parts
People are keeping their vehicles longer, and an increasing number of vehicle owners are finding themselves upside down as to what they owe on their vehicle and what it is worth.