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Alfred State College: Progress Through Partnership

Under the banner of ‘Progress Through Partnership,’ Alfred State College’s Automotive Trades program held an Automotive and Heavy Duty Industry Open House in September at its Wellsville, NY, campus.

Aftermarket Financial Symposium: Leveraging for Growth

The first-ever Aftermarket Financial Symposium brought the industry together to discuss the financial realities of this ever-changing industry. The first-ever Aftermarket Financial Symposium brought the industry together to discuss the financial realities of this ever-changing industry.

More Than a Patch: ASE P2 Parts Specialist Test Prep

ASE P2 Parts Specialist Test Prep Next month, thousands of automotive service professionals from across the country will take one – or several – ASE certification tests. Those who succeed earn the right to wear the ASE patch, a tangible reminder to customers that you know your stuff. But succeeding on the test takes knowledge

Communication at the Counter

Has looking up parts become too routine? If so, then consider the hoops the typical import parts specialist has to jump through just to find the right parts!

Connecting with Customers: A Day in the Life of an Outside Salesman

The world of the outside sales rep is far more than just making sales. It’s about developing relationships.

Six Steps to Knock-Out Service

Want to knock out your customers with first-rate service? Here are six ways to wow your professional customers.

Finding the Best Candidate

Choosing the Counterperson of the Year is no easy task. The candidates are simply amazing, talented and caring people. They are the best at their profession.

Help Him Help You

If any of your customers are struggling, give them all the support you can. The future of your own business may be at stake.

Employees Start Your Engines

Training is among the most important aspects of the parts and service business. This five-part training series examines the ins and outs of world-class store training. Around my hometown in Charlotte, N.C., from February through December, all we talk about is racing. With almost every race team headquartered and garaged within a 50-mile radius, the

The Need for the Expert Counter Pro

Does your store have an “expert” in front of the counter? If not, you’re missing the opportunity to add value for your customers.