Flash! Reprogramming Vehicle Computers
Typically, when someone brings up the subject of “flashing” you get two reactions. The technologically informed parts professionals think about added revenue and service, while rowdier folks think about doing something that could land them in front of a judge.
Romancing the Dot Bomb
Even the Internet needs proper channels of distribution.
The Branding of Program Groups
In the beginning, program groups were little more than group buyers. These days, groups are bona-fide programs that allow parts stores and their service dealer customers to compete on a level playing field thanks to the brand recognition that group membership brings.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Dealership Parts Departments and Parts Sourcing Decisions
Are you being one-upped by your local dealership parts department?
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.
A More Focused Installer
Sears Canadas recent decision to exit the repair market signals a trend that impacts the industry on both sides of the border.
No Time to Train?
Don’t have time to train? You’re not alone.
Who Will Be the First?
Pricing pressures are putting the market in an uneasy position, one that creates unrealistic expectations in the customers mind.