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Are Your Cooling System Sales Hot or Cold?

Understanding the system and all its products will help your customers keep their cooling systems running cool as a cucumber.

The Comeback of Engine Parts

People are keeping their vehicles longer, and an increasing number of vehicle owners are finding themselves upside down as to what they owe on their vehicle and what it is worth.

12th Annual Tech Forum

Your customers have the questions, and youre the ones they look to for the answers. This month, Counterman presents some of the issues surrounding many important product categories. Air Conditioning Q. Is the retrofit market still hot? A. According to a recent survey by the Mobile Air Conditioning Society (MACS), approximately 40 percent of the

Engine Repairs and Replacements

Engines are lasting longer and longer these days. But when an engine needs replaced is it better to install new, or rebuild?

Making the Grade: Annual ASE P2 Test Prep

In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.

Technical Sales Seminar

Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of

ASE P2 Test Prep: Exhaust Parts

Information to help parts professonals pass the ASE P2 test.