Richard Bloomfield Named VP Of Sales At HELLA’s Corporate Center
Based in Plymouth, Mich., Bloomfield has responsibility for further strengthening customer relationships in HELLA’s automotive electronics and lighting businesses.
HELLA Developing New Charging Systems For Electric Vehicles
HELLA is working with Paul Vahle GmbH to develop wireless charging systems that the company believes could spark renewed consumer interest in electric and hybrid-electric vehicles.
HELLA Develops Unique Matrix LED Headlamp System With Audi
Recently introduced on the Audi A8 in Europe, HELLA’s Matrix LED headlamp system uses camera-based technology to create glare-fee “tunnels” in front of a vehicle. The system allows car owners to continually use their high beams without fear of blinding other drivers.
Hella Launches New Website For Heavy Duty Market At HellaHD.com
HELLA designed its new site as a complete information resource for HELLA heavy-duty and fleet applications in heavy-duty beacons, work lamps, relays, horns, bulbs and thermal management for the agricultural, construction and work truck industries. It also provides in-depth product descriptions along with features, specifications, applications, contents and ordering information.
Auto Parts Supplier HELLA Introduces New Brand Message
“Technology with Vision” is the company’s new corporate theme.
HELLA Says Lighting Will Play Major Role In Future Auto Interior Design
Lighting is not a significant factor in the design of most passenger-car and commercial-vehicle interiors today, but HELLA predicts that the use of ambient LED lighting in North America will more than quadruple over the next five years.
Behr Hella Service Expands Asian Vehicle Coverage For A/C, Heater And Engine Cooling Parts
PEACHTREE CITY, Ga. — Behr Hella Service (BHS), a North American joint venture for thermal management between Behr (vehicle air conditioning and engine cooling) and Hella (lighting technology and electronics) has substantially increased its coverage of Asian vehicles with new A/C, heater, and engine cooling part numbers for various makes and models. The line now
AAPEX Announces New Product, New Packaging Showcase Winners
The AAPEX 2021 New Product Showcase is the launchpad for products making their debut at this year’s event.
Australia’s Burson Auto Parts Celebrates 50th Anniversary
The company’s 1,800 team members, 30,000 trade customers and more than 1,000 suppliers will join in the celebration.
MAHLE Aftermarket ‘7 Reasons’ Promotion Heats Up with Reason 3
Reason 3 of the promotion, tied to MAHLE thermal products, is open through Sept. 1.
