The Perfect Training Tool
For just a moment, I would like both programmed distribution and retail groups alike to focus on a common goal.
Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
A Lesson From Southwest
Who is guilty of trying to be all things to all customers? Well, maybe we shouldnt try to be.
Creating Better Customers
Despite all the soft and fuzzy reasons companies say they provide training, there’s still one hard fact: Training makes better customers. That’s a major reason why many manufacturers continue to operate robust counter and technician training programs. Training leads to higher average tickets and reduced comebacks, and that’s great for everyone manufacturer, WD, store and
Reeling from Returns
The Top Seven Reasons Technicians Return Product – Causes & Cures
Top 10 Distribution Influences
A variety of factors – both positive and negative – impact aftermarket distribution. For the sixth year, Counterman editors present their view of the top 10 influences that impact the industry.
Store Science
Math, physics, chemistry – these are obvious subjects that all relates to automotive technology. But what about biology?