Up is Up
Although the DIY market appears to be looking a little brighter, the commercial side of the business is where the real future growth will come.
Picked Pockets!
Read this month’s letters to the editor.
Back to School
Training — it’s a familiar word in the aftermarket, yet some industry professionals don’t seem to realize the importance of its meaning.
Ignition, Charging System & Electrical Parts: Zapping Warranty Returns
Ignition modules and coils, alternators and starters are often replaced unnecessarily — resulting in warranty returns. This month, learn how to reduce unwarranted returns.
Choices
We’re all faced with difficult decisions in our lives. Sometimes all it takes is the courage to take the plunge and try something new.
ASE Test Prep: Electrical Systems
There will be three questions on the ASE P2 test that deal with the electrical system and components.
Tech Forum
Your customers — technician or otherwise — often look to you for the answers to their technical and product questions. In this ever-changing automotive technology and product landscape, counter and sales professionals throughout distribution need to have the answers. That’s your job.Throughout the year, Counterman editors receive some of these questions from readers or service
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.
Price or Quality: Which do Technicians Want?
While technicians say they want quality, all too often their sourcing tends to focus too much on price. So between price and quality, which is more important?