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HIGH-TECH RETURNS YOUR STORE CAN AVOID

By Dan Maslic As we all know, warranty returns are not always the result of a defective product. Technicians often return product that works perfectly. Here are two high-tech returns your store might be able to avoid. One of the more common problems faced by jobbers when dealing with electronic powertrain control modules is the

Another Return? Who’s at Fault Here?

Returns are part of running a parts distribution business. But shouldn’t technicians be somewhat responsible for the product they return? As it turns out, the answers depends on the situation.

Ignition Blast Off

In order to provide the right assistance, you need to know the basics. The knowledge can be beneficial to you, and most importantly, your customer base.

Fighting Electrical Returns

The Hazards Of Selling Starting, Charging & Ignition Parts

Selling the Belt and Hose Market

To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.

The Tricks of the Trade

The words I most fear (OK, maybe fear is a bit strong) on the telephone are,"I have a really good customer who…" Never have these words begun a sentence that ended with "wanted to compliment you on being a good supplier" or "appreciates the quality and service of the products you deliver." For a supplier,

Technical Sales Seminar

Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of

Ignite Your Sales

It should be obvious that the internal combustion engine and the starting, charging and ignition parts that make it go will be around for a long time to come. Your grandchildren may be zipping around in high-tech vehicles propelled by electric motors, fuel cells and hydrogen gas, but for the next 20 years or so,

ASE P2 Test Prep: Electrical System

Information to help parts professonals pass the ASE P2 test.