Specialized Employee Training
The investment you make in your store will provide positive returns for business and added benefit for your employees.
Why Do I Call the EO Dealer for Parts?
Original-equipment technology, telematics and plain-old marketing are stealing away your professional accounts. Find out why they call the dealer instead of you.
Scouting the Territory
The competition is getting intense in the wholesale auto parts world. The outside salesperson is the one who needs to blaze a trail towards the dealer to discover new opportunities.
Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
The Great Pricing Debate
Mark up, gross profit, turns, coverage, warranties, delivery, margins and availability are all items that weigh heavily in the Great Pricing Debate.
Customizing Dealer Inventories
It’s important for stores to think about more than just-in-time delivery. Different types of dealer inventories should never be ignored.
What’s in That Box?
Who do you trust with your money? Not just anyone, right? Well you shouldn’t trust just any parts brand either.
11th Annual Tech Forum
Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer
Technical Sales Seminar
Make The Sale! This month, Counterman presents one of its more popular annual Features: Counterman’s Technical Sales Seminars. As in past years, we again present technical and sales information written to help parts professionals better understand what they are selling and ways to be better at selling them. The Technical Sales Seminars are full of
